© 2018

Economic Perspectives on Craft Beer

A Revolution in the Global Beer Industry

  • Christian Garavaglia
  • Johan Swinnen
  • First economics analysis of the microbrewing phenomenon in the beer market

  • Includes 17 country/regional case studies

  • Of interest to scholars and students in industrial economics, entrepreneurship and product management, the history and development of beer, as well as those in the alcohol industry

  • Contributions from renowned experts in the economics beer and brewing

  • Includes supplementary material:

Palgrave Macmillan

Table of contents

  1. Front Matter
    Pages i-xxxiii
  2. Overview

    1. Front Matter
      Pages 1-1
  3. Country Studies

    1. Front Matter
      Pages 53-53
    2. Kenneth G. Elzinga, Carol Horton Tremblay, Victor J. Tremblay
      Pages 55-88
    3. Alfons Weersink, Kevin Probyn-Smith, Mike Von Massow
      Pages 89-113
    4. Eline Poelmans, Johan Swinnen
      Pages 137-160
    5. Lutz Depenbusch, Malte Ehrich, Uwe Pfizenmaier
      Pages 183-210
    6. Imre Fertő, József Fogarasi, Anita Major, Szilárd Podruzsik
      Pages 211-228
    7. Christian Garavaglia
      Pages 229-258
    8. Michiel van Dijk, Jochem Kroezen, Bart Slob
      Pages 259-293
    9. Aleksandra Chlebicka, Jan Fałkowski, Jan Lichota
      Pages 295-319
    10. Jan Pokrivčák, Drahoslav Lančarič, Radovan Savov, Marián Tóth
      Pages 321-343
    11. Christian Garavaglia, David Castro
      Pages 345-372
    12. André Sammartino
      Pages 397-423
    13. Mari Ninomiya, Makiko Omura
      Pages 425-455
    14. Fan Li, Yaojiang Shi, Matthew Boswell, Scott Rozelle
      Pages 457-484

About this book


This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. 

The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.


Beeronomics Economics of beer Brewing sciences Industrial dynamics Market structure Mature industries Role of demand Economic history

Editors and affiliations

  • Christian Garavaglia
    • 1
  • Johan Swinnen
    • 2
  1. 1.University of Milano-Bicocca and Bocconi UniversityMilanItaly
  2. 2.Centre for European Policy StudiesKU LeuvenLeuvenBelgium

About the editors

Christian Garavaglia is Assistant Professor at the Department of Economics Management and Statistics, University of Milano-Bicocca, and Research Affiliate at the ICRIOS (The Invernizzi Center for Research on Innovation, Organization, Strategy and Entrepreneurship), Bocconi University, Italy. His research interests include industrial organization, industrial dynamics, industry evolution, the economics of beer and consumer preferences for food.

Johan Swinnen is Professor of Economics and Director of the LICOS Centre for Institutions and Economic Performance at the University of Leuven (KUL), Belgium. He is also Senior Research Fellow at the Centre for European Policy Studies (CEPS), Brussels, where he directs the programme on EU agricultural and rural policy. He was previously Lead Economist at the World Bank and Economic Advisor at the European Commission. He consults for the OECD, FAO, EBRD, UNDP, IFAD and to several Governments, and was coordinator of several international research networks on food policy, institutional reforms, and economic development. He was President-elect of the International Association of Agricultural Economists, a Fellow of the European Association of Agricultural Economists and President of the Beeronomics Society. He has published widely on political economy, institutional reform, trade, agricultural and food policy.

Bibliographic information