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Fraud Prevention in Online Digital Advertising

  • Xingquan Zhu
  • Haicheng Tao
  • Zhiang Wu
  • Jie Cao
  • Kristopher Kalish
  • Jeremy Kayne

Part of the SpringerBriefs in Computer Science book series (BRIEFSCOMPUTER)

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
    Pages 1-6
  3. Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
    Pages 7-18
  4. Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
    Pages 19-23
  5. Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
    Pages 25-38
  6. Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
    Pages 39-44
  7. Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
    Pages 45-49
  8. Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
    Pages 51-51
  9. Back Matter
    Pages 53-53

About this book

Introduction

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. It summarizes major features of each type of fraud, and also outlines measures and resources to detect each type of fraud. This brief provides a comprehensive guideline to help researchers understand the state-of-the-art in ad fraud detection. It also serves as a technical reference for industry to design new techniques and solutions to win the battle against fraud.

Keywords

Computational advertising Digital advertising Online advertising Real-time bidding Display advertising Fraud Fraud detection and prevention Click fraud Placement fraud Traffic frauds

Authors and affiliations

  • Xingquan Zhu
    • 1
  • Haicheng Tao
    • 2
  • Zhiang Wu
    • 3
  • Jie Cao
    • 4
  • Kristopher Kalish
    • 5
  • Jeremy Kayne
    • 6
  1. 1.Dept. of Computer & Electrical Engineering and Computer ScienceFlorida Atlantic UniversityBoca RatonUSA
  2. 2.Dept. of Computer & Electrical Engineering and Computer ScienceFlorida Atlantic UniversityBoca RatonUSA
  3. 3.College of Information EngineeringNanjing University of Finance and EconomicsNanjingChina
  4. 4.College of Information EngineeringNanjing University of Finance and EconomicsNanjingChina
  5. 5.Bidtellect, Inc.Delray BeachUSA
  6. 6.Bidtellect, Inc.Delray BeachUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-56793-8
  • Copyright Information The Author(s) 2017
  • Publisher Name Springer, Cham
  • eBook Packages Computer Science
  • Print ISBN 978-3-319-56792-1
  • Online ISBN 978-3-319-56793-8
  • Series Print ISSN 2191-5768
  • Series Online ISSN 2191-5776
  • Buy this book on publisher's site