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Evolving Business Models

How CEOs Transform Traditional Companies

  • Book
  • © 2017


  • Learn from top CEOs on how business models are born and evolve
  • Know how some of the world's largest companies approach business models
  • Understand why big data and technological surge is changing business models
  • Includes supplementary material:

Part of the book series: Management for Professionals (MANAGPROF)

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About this book

This book addresses the core challenges currently faced by traditional companies. In the age of digitization many industries are now challenged by disruptions of the traditional value chain: new competitors are coming into play, traditional products don’t sell any more, and profits are at risk. As such, CEOs need to adopt new business models for these established industries, while many companies have to reinvent themselves by developing new products for new markets.

In this book, leading CEOs share their experiences in transforming established companies. They provide insights on transforming industries and demonstrate what it takes to redefine companies from the ground up. Issues such as organizational transformation, new product development, implementing a new organizational spirit, and many more are discussed.

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Table of contents (14 chapters)

Editors and Affiliations

  • Roche Holding Ltd, Basel, Switzerland

    Christoph Franz

  • University of St. Gallen, St. Gallen, Switzerland

    Thomas Bieger

  • Institute of Customer Insight, University of St. Gallen, St. Gallen, Switzerland

    Andreas Herrmann

About the editors

Dr. Christoph Franz is Chairman of the Supervisory Board, Roche Holding Ltd. 

Prof. Dr. Thomas Bieger is President of the University of St. Gallen, Switzerland.

Prof. Dr. Andreas Herrmann is Director of the Institute of Customer Insight at the University of St. Gallen, Switzerland.

Bibliographic Information

  • Book Title: Evolving Business Models

  • Book Subtitle: How CEOs Transform Traditional Companies

  • Editors: Christoph Franz, Thomas Bieger, Andreas Herrmann

  • Series Title: Management for Professionals

  • DOI:

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer International Publishing AG 2017

  • Hardcover ISBN: 978-3-319-48937-7Published: 18 May 2017

  • Softcover ISBN: 978-3-319-84052-9Published: 28 July 2018

  • eBook ISBN: 978-3-319-48938-4Published: 09 May 2017

  • Series ISSN: 2192-8096

  • Series E-ISSN: 2192-810X

  • Edition Number: 1

  • Number of Pages: XII, 219

  • Number of Illustrations: 30 b/w illustrations, 31 illustrations in colour

  • Topics: Business Strategy/Leadership, Organization, Innovation/Technology Management

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