Identifies characteristics of a high performing communications department
Employs a new method to identify ‘excellent’ communications functions
Analysis based on 21000 surveys with senior communications professionals and multiple case studies
Presents research partnered with the European Association of Communication Directors
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Table of contents (9 chapters)
About this book
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
- European Communications Monitor
- practice models
- strategic communication
“An insightful guide full of important information for those of us in or wanting to enter the communication and reputation world. A must read.” (Nicola Green, Director of Communications & Reputation, Telefónica O2 UK)
“This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.” (Donald K. Wright, Ph.D., Harold Burson Professor of Public Relations, College of Communication, Boston University, USA)
“Straight forward! An insightful read for every communicator who wants to better understand what ‚professional’ actually means.” (Nicole Gorfer, Head of Internal & External Communications, Roche Group, Basel, Switzerland)
“Powerful, practical and solid advice on communication management.” (Irina Arkhipova, Director Public Affairs & Communication, Coca-Cola HBC, Moscow, Russia)
“With an impressive amount of data collected over 10 years authored by internationally renowned scholars, this is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.“ (Xianhong Chen, Prof. Dr., President, Public Relations Society of China / Huazong University of Science and Technology, China)
Authors and Affiliations
Leeds Beckett University, Leeds, United Kingdom
University of Ljubljana, Ljubljana, Slovenia
University of Leipzig, Leipzig, Germany
Universidad Rey Juan Carlos, Madrid, Spain
University of Amsterdam, Amsterdam, The Netherlands
About the authors
Ralph Tench is Professor of Communication at the Faculty of Business and Law, Leeds Beckett University, UK. He is President of the European Public Relations Research and Education Association, Brussels (2018-19).
Dejan Vercic is Professor and Head of Centre for Marketing and Public Relations at the University of Ljubljana, Slovenia.
Ansgar Zerfass is Professor and Chair in Strategic Communication at the University of Leipzig, Germany, and Professor in Communication and Leadership at BI Norwegian Business School, Oslo. He is Editor of the International Journal of Strategic Communication, USA.
Ángeles Moreno is Titular Professor at the University Rey Juan Carlos, Spain, and Board Director for the European Public Relations Research and Education Association, Brussels.
Piet Verhoeven is Associate Professor of Corporate Communication at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Netherlands.
Book Title: Communication Excellence
Book Subtitle: How to Develop, Manage and Lead Exceptional Communications
Authors: Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
Publisher: Palgrave Macmillan Cham
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
License: CC BY
Softcover ISBN: 978-3-319-48859-2Published: 04 April 2017
eBook ISBN: 978-3-319-48860-8Published: 28 March 2017
Edition Number: 1
Number of Pages: XXXII, 215
Number of Illustrations: 47 b/w illustrations