Table of contents

  1. Front Matter
    Pages i-xxxii
  2. Connected Organisations

    1. Front Matter
      Pages 1-2
    2. Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
      Pages 3-17
    3. Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
      Pages 19-42
    4. Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
      Pages 43-57
  3. Influential Departments

    1. Front Matter
      Pages 59-60
    2. Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
      Pages 61-85
    3. Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
      Pages 87-110
    4. Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
      Pages 111-132
  4. Ambitious Professionals

    1. Front Matter
      Pages 133-134
    2. Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
      Pages 135-152
    3. Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
      Pages 153-167
    4. Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
      Pages 169-191
  5. Back Matter
    Pages 193-215

About this book

Introduction

‘This powerful, practical and highly relevant book is a must read for both communication scholars and practitioners.’
Harold Burson, Professor of Public Relations, College of Communication, Boston University, USA

‘This book provides a compelling case that effective communication for an organization is as much about the outside-in as the inside-out perspective.’
Maximilian Schoeberl, Executive Vice President & Director Corporate Affairs, BMW Group, Munich, Germany

‘This is a powerhouse book of inspiring frameworks, empirical insights and useful case studies that simply work.’
Xianhong Chen, President, Public Relations Society of China & Professor, Huazong University of Science and Technology, China

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with chief communication officers from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalization. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets.

Keywords

organization European Communications Monitor data practice models strategic communication

Authors and affiliations

  • Ralph Tench
    • 1
  • Dejan Verčič
    • 2
  • Ansgar Zerfass
    • 3
  • Ángeles Moreno
    • 4
  • Piet Verhoeven
    • 5
  1. 1.Leeds Beckett UniversityLeedsUnited Kingdom
  2. 2.University of LjubljanaLjubljanaSlovenia
  3. 3.University of LeipzigLeipzigGermany
  4. 4.Universidad Rey Juan CarlosMadridSpain
  5. 5.University of AmsterdamAmsterdamThe Netherlands

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-48860-8
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2017
  • Publisher Name Palgrave Macmillan, Cham
  • eBook Packages Business and Management
  • Print ISBN 978-3-319-48859-2
  • Online ISBN 978-3-319-48860-8
  • About this book