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Palgrave Macmillan

Digital Activism in the Social Media Era

Critical Reflections on Emerging Trends in Sub-Saharan Africa

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  • © 2016


  • One of the first books to focus on Africa and digital activism/democracy
  • Brings together scholars from across the African continent (and abroad)
  • Presents contemporary case studies

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Table of contents (16 chapters)


About this book

This book probes the vitality, potentiality and ability of new communication and technological changes to drive online-based civil action across Africa. In a continent booming with mobile innovation and a plethora of social networking sites, the Internet is considered a powerful platform used by pro-democracy activists to negotiate and sometimes push for reform-based political and social changes in Africa. The book discusses and theorizes digital activism within social and geo-political realms, analysing cases such as the #FeesMustFall and #BringBackOurGirls campaigns in South Africa and Nigeria respectively to question the extent to which they have changed the dynamics of digital activism in sub-Saharan Africa.  Comparative case study reflections in eight African countries identify and critique digital concepts questioning what impact they have had on the civil society. Cases also explore the African LGBT community as a social movement while discussing opportunities and challenges faced by online activists fighting for LGBT equality. Finally, gender-based activists using digital tools to gain attention and facilitate social changes are also appraised. 

Editors and Affiliations

  • Department of Social Sciences, Media Research Group, Northumbria University, Newcastle upon Tyne, United Kingdom

    Bruce Mutsvairo

About the editor

Bruce Mutsvairo is Senior Lecturer in Journalism at Northumbria University, Newcastle, UK. 

Bibliographic Information

  • Book Title: Digital Activism in the Social Media Era

  • Book Subtitle: Critical Reflections on Emerging Trends in Sub-Saharan Africa

  • Editors: Bruce Mutsvairo

  • DOI:

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016

  • Hardcover ISBN: 978-3-319-40948-1Published: 20 December 2016

  • Softcover ISBN: 978-3-319-82224-2Published: 04 July 2018

  • eBook ISBN: 978-3-319-40949-8Published: 12 December 2016

  • Edition Number: 1

  • Number of Pages: XV, 341

  • Number of Illustrations: 18 b/w illustrations

  • Topics: Social Media, Media and Communication, African Culture, African Politics

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