Rhetoric in Neoliberalism

  • Kim Hong  Nguyen

Part of the Rhetoric, Politics and Society book series (RPS)

Table of contents

  1. Front Matter
    Pages i-x
  2. Kim Hong Nguyen
    Pages 1-14
  3. David W. Seitz, Amanda Berardi Tennant
    Pages 109-134
  4. Jodi Dean
    Pages 157-187
  5. Kim Hong Nguyen
    Pages E1-E2
  6. Back Matter
    Pages 209-234

About this book


This volume examines and applies classical and contemporary concepts of rhetorical theory and criticism to the context of late capitalism. Each contributor shows how discourse, its subjects, and power relations are irrevocably transformed by neoliberalism. The collection analyzes a range of discourses and phenomena in neoliberalism including: higher education reforms, computational culture, Occupy Wall Street protests, the activism of Warren Buffett, and the 9-11 Truth Movement. Together, these chapters explore the contemporary rhetorical production of homo economicus and the various ways in which neoliberalism has become a way of thinking, orienting, and organizing all aspects of life around economized metrics of individualized and individuated success. This book will be of use to students and scholars crossing the fields of media and communication, political science, and sociology.


rhetorical analysis rhetorical criticism cultural economy rhetorical circulation material rhetoric rhetorical materialism communicative labor homo economicus neoliberal rationality

Editors and affiliations

  • Kim Hong  Nguyen
    • 1
  1. 1.University of WaterlooCanada

Bibliographic information