Overview
- Proposes a hybrid FDI business model
- Presents sixteen case studies of the South East European media market
- Offers practical guidance to media companies and practitioners in media organizations
- Includes supplementary material: sn.pub/extras
Part of the book series: Media Business and Innovation (MEDIA)
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Table of contents (8 chapters)
Keywords
About this book
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Foreign Direct Investment Inflows Into the South East European Media Market
Book Subtitle: Towards a Hybrid Business Model
Authors: Zvezdan Vukanović
Series Title: Media Business and Innovation
DOI: https://doi.org/10.1007/978-3-319-30512-7
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-30510-3Published: 02 August 2016
Softcover ISBN: 978-3-319-80828-4Published: 30 May 2018
eBook ISBN: 978-3-319-30512-7Published: 25 July 2016
Series ISSN: 2523-319X
Series E-ISSN: 2523-3203
Edition Number: 1
Number of Pages: XVIII, 202
Topics: Media Management, Entrepreneurship, Media Research, Emerging Markets/Globalization, Industrial Organization, International Economics