Innovations in Social Marketing and Public Health Communication

Improving the Quality of Life for Individuals and Communities

  • Walter Wymer

Part of the Applying Quality of Life Research book series (BEPR)

Table of contents

  1. Front Matter
    Pages i-vii
  2. Theoretical Developments

    1. Front Matter
      Pages 1-1
    2. Simone Pettigrew, Lisa Weir, Mark Williams, Sharyn Rundle-Thiele
      Pages 33-47
    3. Krzysztof Kubacki, Sharyn Rundle-Thiele, Lisa Schuster, Carla Wessels, Naomi Gruneklee
      Pages 49-66
    4. Rebekah Russell-Bennett, Geoff Smith, Kathleen Chell, Jennifer Goulden
      Pages 133-158
  3. Applied Research

    1. Front Matter
      Pages 213-213
    2. Sandra C. Jones, Don Iverson, Max Sutherland, Chris Puplick, Julian Gold, Louise Waters et al.
      Pages 227-247
    3. Sharyn Rundle-Thiele, Robin Thurmeier, Sameer Deshpande, Magdalena Cismaru, Anne Lavack, Noreen Agrey et al.
      Pages 249-261
    4. Sinead Duane, Christine Domegan, Patricia McHugh, Michelle Devaney, Aoife Callan
      Pages 279-290
    5. Tatiana Levit, Lisa Watson, Anne M. Lavack
      Pages 301-319
    6. M. Isabel Sánchez-Hernández
      Pages 321-333

About this book


​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.


African Migrant Blood Donation in Australia Child Obesity Prevention Family Decision Making Improving Behavior Change Improving Quality of Life Occupational Health and Safety Public Health Communications Social Business Model Social Marketing Communications Social Marketing Innovations Sustainability Marketing Theoretical Advances of Social Marketing Understanding Individual Risk Behaviors

Editors and affiliations

  • Walter Wymer
    • 1
  1. 1.Faculty of ManagementUniversity of LethbridgeLethbridgeCanada

Bibliographic information