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Marketing Challenges in a Turbulent Business Environment

Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

  • Conference proceedings
  • © 2016

Overview

  • Includes the full proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress?
  • Provides cross-cultural research in the field of marketing with international implications
  • Explores various marketing issues that affect and influence today’s emerging markets

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About this book

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social media and mobile technology and an unstable global economic climate all come together to stir up market turbulence. This volume explores how traditional and modern marketing practices facilitate development of new and innovative products, help create increased product/service differentiation, ensure better service quality, and most of all, create value for stakeholders even in such a turbulent business environment. Showcasing cross-cultural research from academics, scholars and practitioners from around the world, this volume provides insight and strategies for various marketing issues in today’s emerging markets.


Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. 

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Keywords

Table of contents (176 papers)

Editors and Affiliations

  • Department of Marketing, Northern Illinois University, DeKalb, USA

    Mark D. Groza

  • Department of Marketing, Indiana University Kelley School of Business, Bloomington, USA

    Charles B. Ragland

About the editors

 

Bibliographic Information

  • Book Title: Marketing Challenges in a Turbulent Business Environment

  • Book Subtitle: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

  • Editors: Mark D. Groza, Charles B. Ragland

  • Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

  • DOI: https://doi.org/10.1007/978-3-319-19428-8

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2016

  • Hardcover ISBN: 978-3-319-19427-1Published: 23 December 2015

  • Softcover ISBN: 978-3-319-79277-4Published: 30 March 2019

  • eBook ISBN: 978-3-319-19428-8Published: 22 December 2015

  • Series ISSN: 2363-6165

  • Series E-ISSN: 2363-6173

  • Edition Number: 1

  • Number of Pages: XXIII, 733

  • Number of Illustrations: 27 b/w illustrations

  • Topics: Marketing, Business Strategy/Leadership, Sales/Distribution

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