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  • © 2015

Social Identity and Financial Investment Decisions

Empirical Insights on German-Turks

Authors:

  • Extends Tajfel’s and Turner’s social identity theory by adding in-group re-definition as a means of social creativity

  • Carves out fine nuances and shades of bi-cultural social identity using data from in-depth, multiple interviews

  • Applies social identity theory to the ethnically Turkish population in Germany

  • Identifies specific aspects of German-Turkish financial investment decision-making processes to provide a basis for financial services marketing

Part of the book series: Contributions to Management Science (MANAGEMENT SC.)

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  • ISBN: 978-3-319-17978-0
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Softcover Book USD 129.00
Price excludes VAT (USA)
Hardcover Book USD 119.99
Price excludes VAT (USA)

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xiii
  2. Introduction

    • Eva Stumpfegger
    Pages 1-8
  3. Analysis

    • Eva Stumpfegger
    Pages 161-209
  4. Conclusion

    • Eva Stumpfegger
    Pages 211-226
  5. Back Matter

    Pages 227-230

About this book

​This book investigates how social identity relates to financial investment behavior of the German-Turkish diaspora. The author approaches this study using qualitative research and multiple semi-structured in-depth interviews with a strong philosophical and methodological basis. Taking a phenomenological stance, the empirical results reveal many nuanced shades of bi-cultural identity. Key findings include a range of social creativity behaviors, also offering an extension to social identity theory by means of re-defining relevant in-groups. Financial investments are considered a family affair, with children being heavily involved and support of (extended) family is defined as investment. Within that realm, German social identity prevails with regard to financial investments.

Keywords

  • Consumer behavior
  • Ethnic identity
  • Financial literacy
  • Migration
  • Qualitative research
  • Social identity theory

Authors and Affiliations

  • Starnberg, Germany

    Eva Stumpfegger

About the author

The author is lecturer at Munich Business School and Passau University for business and culture in the Arab world and Turkey. She has long-standing experience in the financial services industry.

Bibliographic Information

  • Book Title: Social Identity and Financial Investment Decisions

  • Book Subtitle: Empirical Insights on German-Turks

  • Authors: Eva Stumpfegger

  • Series Title: Contributions to Management Science

  • DOI: https://doi.org/10.1007/978-3-319-17978-0

  • Publisher: Springer Cham

  • eBook Packages: Business and Economics, Economics and Finance (R0)

  • Copyright Information: Springer International Publishing Switzerland 2015

  • Hardcover ISBN: 978-3-319-17977-3

  • Softcover ISBN: 978-3-319-38645-4

  • eBook ISBN: 978-3-319-17978-0

  • Series ISSN: 1431-1941

  • Series E-ISSN: 2197-716X

  • Edition Number: 1

  • Number of Pages: XIII, 230

  • Number of Illustrations: 13 b/w illustrations, 10 illustrations in colour

  • Topics: Financial Economics, Economic Sociology, Development Economics

Buying options

eBook USD 99.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-17978-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 129.00
Price excludes VAT (USA)
Hardcover Book USD 119.99
Price excludes VAT (USA)