Overview
- Includes the full proceedings of the 1998 Multicultural Marketing Conference?
- Includes contributions related to marketing strategy, marketing management and consumer behavior
- Offers quality research and insights in the field of multicultural marketing
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
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About this book
​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Â
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​Â
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Table of contents (109 papers)
Editors and Affiliations
Bibliographic Information
Book Title: Proceedings of the 1998 Multicultural Marketing Conference
Editors: Jean-Charles Chebat, A. Ben Oumlil
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-17383-2
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2015
Hardcover ISBN: 978-3-319-17382-5Published: 09 June 2015
Softcover ISBN: 978-3-319-36942-6Published: 29 October 2016
eBook ISBN: 978-3-319-17383-2Published: 19 May 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXIX, 538
Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 1998
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution