Advertisement

© 2015

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference

  • Jon M. Hawes
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxx
  2. Competitive Papers

    1. Front Matter
      Pages 1-1
    2. Richard J. Pomazal
      Pages 2-6
    3. Youjae Yi
      Pages 12-17
    4. Lois J. Smith, Gregory L. Smith
      Pages 18-22
    5. Easwar S. Iyer, Kathleen Debevec
      Pages 38-42
    6. Kent L. Granzin, Janeen E. Olsen
      Pages 64-68
    7. Kent L. Granzin, E. K. Valentin
      Pages 74-78
    8. Kathleen Debevec, Sandra L. Schmidt
      Pages 79-83
    9. Ronald E. Goldsmith, Meivin T. Stith, J. Dennis White
      Pages 84-88

About these proceedings

Introduction

​This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Keywords

Academy of Marketing Science Customer Behavior Developments in Marketing Science International Marketing Marketing Management Marketing Research

Editors and affiliations

  • Jon M. Hawes
    • 1
  1. 1.University of AkronAkronUSA

Bibliographic information

  • Book Title Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
  • Editors Jon M. Hawes
  • Series Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • Series Abbreviated Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • DOI https://doi.org/10.1007/978-3-319-17055-8
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-319-17054-1
  • Softcover ISBN 978-3-319-38680-5
  • eBook ISBN 978-3-319-17055-8
  • Series ISSN 2363-6165
  • Series E-ISSN 2363-6173
  • Edition Number 1
  • Number of Pages XXX, 683
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Additional Information Originally published by the Academy of Marketing Science, Coral Gables, FL, 1989
  • Topics Marketing
    Business Strategy/Leadership
    Sales/Distribution
  • Buy this book on publisher's site