The first textbook available on Social Commerce
End of chapter exercises, case studies and class projects
Authors are among the top in their field worldwide
Includes supplementary material: sn.pub/extras
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Part of the book series: Springer Texts in Business and Economics (STBE)
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Table of contents (11 chapters)
Social Media Marketing
Social Enterprise, Other Applications
Strategy and Implementation
About this book
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
- Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
- Supplementary text in marketing, management or Information Systems disciplines
- Training courses in industry
- Support resources for researchers and practitioners in the fields of marketing, management and information management
The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.
Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
- Facebook Commerce
- Social Commerce
- Social Enterprise
- Social Media
- Social Network
Authors and Affiliations
Pacific Institute for ISM, University of Hawaii, Honolulu, USA
Managerial Sciences Department, University of Nevada, Reno, USA
School of Business, Macao Polytechnic Institute, Rua Luis Gonzaga Gomes, Macao
About the authors
Dr. Efraim Turban (M.B.A., Ph.D., University of California, Berkeley) is a visiting scholar at the Pacific Institute of Information System Management, University of Hawaii. Prior to this, he was on the staff of several universities, including City University of Hong Kong; Lehigh University; Florida International University; California State University, Long beach; Eastern Illinois University; and the University of Southern California. Dr. Turban is the author of more than 110 refereed papers published in leading journals, such as Management Science, MIS Quarterly, International Journal of Electronic Commerce, Journal of MIS and Communication of the ACM. He is also the author of 22 books, including Electronic Commerce: A Managerial Perspective, Business Intelligence, Decision Support Systems and Information Technology for Management. He is also a consultant to major corporations and universities worldwide. Dr. Turban's current interest is social commerce. He is the co-editor of 2011/2012 special issue on the topic in the International Journal of Electronic Commerce and the author of several related papers in referred journals.
Dr. Judy Strauss is Associate Professor of Marketing, emerita at the University of Nevada, Reno. She is an international speaker, seminar leader, entrepreneur, and previous Marketing Director of two companies. She is an award-winning author of 4 books (in 14 editions) and numerous scholarly articles on internet marketing topics, co-authoring Radically Transparent: Monitoring and Managing Reputations Online and E-Marketing—the first textbook on internet marketing (translated into Japanese and Chinese). At UNR she taught marketing communication, international marketing, internet marketing and strategy topics—including co-advising the national winners in the AAF National Student Advertising Competition. She still teaches an online Principles of Marketing course and in Germany: Brand Management. She has won two teaching awardsand a lifetime achievement in marketing award from the American Marketing Association. Strauss earned a doctorate in marketing at Southern Illinois University, and finance MBA and marketing BBA at University of North Texas.
Dr. Linda Lai has been an associate professor at the Macao Polytechnic Institute of China since September 2006. Prior to her current position, she undertook remits as academic and administrator at the City University of Hong Kong for 15 years. She had also worked as a business professional in Hong Kong and England for more than six years. Dr. Lai holds two research degrees from Lancaster University, UK - one in the area of IT applications and the other focusing on wider management issues. Her research interests include decision science, knowledge management and electronic commerce. Dr. Lai has published more than 40 high impact articles and a book on Chinese e-business entrepreneurship within recent years.
Book Title: Social Commerce
Book Subtitle: Marketing, Technology and Management
Authors: Efraim Turban, Judy Strauss, Linda Lai
Series Title: Springer Texts in Business and Economics
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer International Publishing Switzerland 2016
Hardcover ISBN: 978-3-319-17027-5Published: 26 November 2015
Softcover ISBN: 978-3-319-36670-8Published: 01 November 2016
eBook ISBN: 978-3-319-17028-2Published: 17 November 2015
Series ISSN: 2192-4333
Series E-ISSN: 2192-4341
Edition Number: 1
Number of Pages: XXI, 320
Number of Illustrations: 52 b/w illustrations
Topics: IT in Business, Marketing, Operations Research and Decision Theory