Editors:
Includes the full proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference?
Offers research and insights in the field of marketing
Includes contributions related to marketing research, marketing strategy, and consumer behavior
Includes supplementary material: sn.pub/extras
Part of the book series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, access via your institution.
Table of contents (127 papers)
-
Front Matter
About this book
​This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Â
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​Â
Keywords
- Academy of Marketing Science
- Advertising
- Customer Behavior
- International Marketing
- Marketing Research
- Marketing Strategy
Editors and Affiliations
-
Boston College Carroll School of Management, Chestnut Hill, USA
Charles H. Noble
Bibliographic Information
Book Title: Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Editors: Charles H. Noble
Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
DOI: https://doi.org/10.1007/978-3-319-13078-1
Publisher: Springer Cham
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Academy of Marketing Science 2015
Hardcover ISBN: 978-3-319-13077-4Published: 16 March 2015
Softcover ISBN: 978-3-319-36681-4Published: 22 October 2016
eBook ISBN: 978-3-319-13078-1Published: 02 February 2015
Series ISSN: 2363-6165
Series E-ISSN: 2363-6173
Edition Number: 1
Number of Pages: XXXII, 429
Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 1999
Topics: Marketing, Business Strategy/Leadership, Sales/Distribution