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© 2015

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty

Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

  • Harlan E. Spotts
Conference proceedings

Table of contents

  1. Front Matter
    Pages i-xxxiii
  2. Jean-Marc Ferrandi, Didier Louis, Dwight Merunka, Pierre Valette-Florence
    Pages 1-6
  3. Kishore Gopalakrishna Pillai
    Pages 27-27
  4. Scott R. Swanson, J. Charlene Davis
    Pages 28-28
  5. Marie-Odile Richard
    Pages 36-36
  6. Kenneth L. Bernhardt, Yujie Wei
    Pages 38-38
  7. Laurie Allen, Judith Lynne Zaichkowsky
    Pages 39-44
  8. Kenneth C. Gehrt, Naoto Onzo, Kazuyoshi Fujita, Mahesh Rajan
    Pages 46-46
  9. Andreas W. Stratemeyer, Shaun McQuitty, Rawiporn Koojaroenpaisan, Gerald M. Hampton
    Pages 47-47

About these proceedings

Introduction

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices.

Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Keywords

Academy of Marketing Science Customer Behavior Marketing Research Marketing Strategy Marketing Theory Marketing Trends

Editors and affiliations

  • Harlan E. Spotts
    • 1
  1. 1.Department of MarketingWestern New England University College of BusinessSpringfieldUSA

Bibliographic information

  • Book Title Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
  • Book Subtitle Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
  • Editors Harlan E. Spotts
  • Series Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • Series Abbreviated Title Developments in Marketing Science: Proceedings of the Academy of Marketing Science
  • DOI https://doi.org/10.1007/978-3-319-11845-1
  • Copyright Information Academy of Marketing Science 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-319-11844-4
  • Softcover ISBN 978-3-319-38574-7
  • eBook ISBN 978-3-319-11845-1
  • Series ISSN 2363-6165
  • Series E-ISSN 2363-6173
  • Edition Number 1
  • Number of Pages XXXIII, 353
  • Number of Illustrations 0 b/w illustrations, 0 illustrations in colour
  • Additional Information Originally published by the Academy of Marketing Science, Coral Gables, FL, 2004
  • Topics Marketing
    Business Strategy/Leadership
    Sales/Distribution
  • Buy this book on publisher's site