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  • Conference proceedings
  • © 2016

Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

  • Includes the full proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

  • Identifies novel marketing ideas and explores the "engagement era" of marketing

  • Includes contributions related to marketing strategy, consumer behavior and quantitative modeling

Buying options

eBook USD 299.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-11815-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 379.99
Price excludes VAT (USA)
Hardcover Book USD 379.99
Price excludes VAT (USA)

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Table of contents (256 papers)

  1. Front Matter

    Pages i-xxv
  2. An Interactive Session with Top Reviewers

    • Charles Ingene, Bulent Mengüç, Linda Price
    Pages 15-16
  3. Global Growth in International Sport: A Niche Portfolio Strategy

    • Joe Cobbs, Jonathan Jensen, Mark Groza
    Pages 17-18
  4. Practices of Business Sustainability: Models and Cases

    • Göran Svensson, Juan Carlos Sosa-Varela, Nils Hogevold, Carmen Padin, Carlos Ferro, Beverly Wagner et al.
    Pages 19-20
  5. Videos for Marketing and Patient Education on Chinese Hospitals’ Web Sites

    • Edgar Huang, Tianjiao Liu, Jing Wang
    Pages 21-32
  6. Interactive E-Health Tools for Patients on Chinese Hospitals’ Web Sites

    • Edgar Huang, Jing Wang, Tianjiao Liu
    Pages 33-33
  7. When Does the Value of Compensation Matter in Service Recovery?

    • Silke Bambauer-Sachse, Landisoa E. Rabeson
    Pages 35-40
  8. An Examination of Cultural Influences in Green Environmental Behaviour in India and the United States

    • Bashar S. Gammoh, Anthony C. Koh, Sam C. Okoroafo, Mark Gleim
    Pages 51-52
  9. Developing a Brand Talkativeness Scale

    • Nina Michaelidou, George Christodoulides, Uygar Kilic
    Pages 53-56
  10. The Impact of Comparative Affective States on Online Brand Perceptions: The Moderating Role of Cultural Dimensions

    • Nikoletta-Theofania Siamagka, George Christodoulides, Nina Michaelidou
    Pages 59-62

About this book

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, Indiana, entitled Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era. This volume presents research on marketing strategy, consumer behavior, quantitative modeling, among others.​

Keywords

  • Academy of Marketing Science
  • Customer Behavior
  • Marketing Engagement
  • Marketing Strategy
  • Quantitative Modeling

Editors and Affiliations

  • Department of Marketing, Temple University, Philadelphia, USA

    Michael W. Obal

  • Department of Marketing and Analysis, Louisiana Tech University, Ruston, USA

    Nina Krey, Christian Bushardt

Bibliographic Information

Buying options

eBook USD 299.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-11815-4
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 379.99
Price excludes VAT (USA)
Hardcover Book USD 379.99
Price excludes VAT (USA)