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Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

  • Conference proceedings
  • © 2015

Overview

Editors:
  1. Dheeraj Sharma

    1. Ball State University, Muncie, USA

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  2. Shaheen Borna

    1. Ball State University, Muncie, USA

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Includes the full proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference?
  • Offers cutting edge research and insights in the field of marketing
  • Includes contributions related to marketing research, marketing strategy, and consumer behavior
  • Includes supplementary material: sn.pub/extras

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About this book

​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.  

This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.​ 

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Table of contents (139 papers)

  1. Front Matter

    Pages i-xxx
    Download chapter PDF

  2. An Application of Clusterwise Binary Logistic Regression to Complaint Data

    • Gavin L. Fox
    Pages 1-1

  3. Optimum Price Premium of Experience Product: A Categorical Hybrid Conjoint Approach

    • Atanu Adhikari
    Pages 2-2

  4. Accounting for Euclidean Distance in Clusterwise Regression

    • Gavin L. Fox
    Pages 3-3

  5. Primacy Effect or Recency Effect? A Long-Term Memory Test of the 2006 Super Bowl Commercials

    • Cong Li
    Pages 4-4

  6. For Better or Worse: Extending the Impacts of Referrent Attractiveness on Self-Esteem and Purchase Intentions

    • Edward Ramirez, Gavin L. Fox
    Pages 5-5

  7. Impulse Buying as a Mood Booster: Evidence from an Experimental Study

    • Anna S. Mattila, Li Miao
    Pages 6-6

  8. The Role of Store-Experiences and Personalities in Creating Consumer Emotional Attachments to Brands

    • Ulrich R. Orth, Marianne McGarry Wolf, Steffi Gal
    Pages 7-7

  9. Consumer Shopping Experience in the Mall: Conceptualization and Measurement

    • Haiyan Hu, Cynthia Jasper
    Pages 8-8

  10. Does One Bad Apple Spoil the Whole Bunch? A Social Identity Explanation of Consumers’ Reactions to Employee Morality

    • Allison R. Johnson, Valerie S. Folkes
    Pages 9-9

  11. The “Boomerang Effect” of CSR Promotion Campaigns during Corporate Crises

    • Joëlle Vanhamme, Valérie Swaen, Guido Berens
    Pages 10-10

  12. The Importance of Values Motivation and Expectations for Consumers’ Responses to Corporate Social Responsibility

    • Urša Golob, Klement Podnar, Zlatko Jančič
    Pages 11-11

  13. The Role of Sport Team-Public Relationships in Strengthening Team Identification

    • Gi-Yong Koo, Adam Love, Jiho Kim
    Pages 12-15

  14. Examining Attitude Strength in Team Atttachment: Form, Function And Effect

    • Mark P. Pritchard, Daniel C. Funk
    Pages 16-21

  15. Where Have You Gone Involvement? A New Conceptualization of Consumer Involvement

    • Ian David Parkman
    Pages 22-22

  16. The Effects of Sports Sponsorship on Attitudes and Purchase Intention: An Empirical Investigation of Direct and Moderating Effects

    • Frank Huber, Kai Vollhardt, Isabel Matthes
    Pages 23-27

  17. Societal and Organizational Effects of Covert Marketing: A Persuasion Knowledge Model Approach

    • Stefanie Boyer, Brent Baker
    Pages 28-28

  18. Why Do Managers Persist with Bad Decision-Making? A Case for Organizational Harmony

    • Edward Nowlin
    Pages 29-29

  19. Church Marketing: The Application and Examination of Motivation Process Model in Non-Profit Context

    • Riza Casidy Mulyanegara
    Pages 30-30

  20. When Corporate Actions and Consumer Values Collide: Does Consumer Religious Commitment Influence Store Loyalty and Consumer Complaint Intentions?

    • Krist R. Swimberghe
    Pages 31-33
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Editors and Affiliations

  • Ball State University, Muncie, USA

    Dheeraj Sharma, Shaheen Borna

Bibliographic Information

  • Book Title: Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference

  • Editors: Dheeraj Sharma, Shaheen Borna

  • Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

  • DOI: https://doi.org/10.1007/978-3-319-11806-2

  • Publisher: Springer Cham

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2015

  • Hardcover ISBN: 978-3-319-11805-5Published: 03 December 2014

  • Softcover ISBN: 978-3-319-36583-1Published: 10 September 2016

  • eBook ISBN: 978-3-319-11806-2Published: 11 November 2014

  • Series ISSN: 2363-6165

  • Series E-ISSN: 2363-6173

  • Edition Number: 1

  • Number of Pages: XXIX, 331

  • Additional Information: Originally published by the Academy of Marketing Science, Coral Gables, FL, 2007

  • Topics: Marketing, Business Strategy/Leadership, Sales/Distribution

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