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Marketing, Technology and Customer Commitment in the New Economy

Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

  • Conference proceedings
  • © 2015

Overview

  • Includes the full proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference?
  • Offers research and insights into the issues, trends and advances in marketing
  • Includes contributions related to marketing research, marketing strategy, global marketing and consumer behavior
  • Includes supplementary material: sn.pub/extras

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About this book

​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges.  

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​ 

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Keywords

Table of contents (113 papers)

Editors and Affiliations

  • Department of Marketing, Western New England University College of Business, Springfield, USA

    Harlan E. Spotts

Bibliographic Information

  • Book Title: Marketing, Technology and Customer Commitment in the New Economy

  • Book Subtitle: Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference

  • Editors: Harlan E. Spotts

  • Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

  • DOI: https://doi.org/10.1007/978-3-319-11779-9

  • Publisher: Springer Cham

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2015

  • Hardcover ISBN: 978-3-319-11778-2Published: 17 November 2014

  • Softcover ISBN: 978-3-319-38572-3Published: 10 September 2016

  • eBook ISBN: 978-3-319-11779-9Published: 03 November 2014

  • Series ISSN: 2363-6165

  • Series E-ISSN: 2363-6173

  • Edition Number: 1

  • Number of Pages: XXXIII, 306

  • Additional Information: Originally published by the Academy of Marketing Science, Ruston, LA, 2005

  • Topics: Marketing, Business Strategy/Leadership, Sales/Distribution

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