Advanced Business Analytics

  • Fausto Pedro García Márquez
  • Benjamin Lev

Table of contents

  1. Front Matter
    Pages i-xii
  2. Alberto Pliego Marugán, Fausto Pedro García Márquez
    Pages 1-20
  3. José M. Gutiérrez, Marcos Colebrook, Cristian Rivero, Teresa Pestana
    Pages 21-37
  4. Jesús María Pinar Pérez, Eva Segura Asensio, Fausto Pedro García Márquez
    Pages 39-54
  5. Marco Antonio Villegas-García, Fausto Pedro García Márquez, Diego José Pedregal Tercero
    Pages 93-108
  6. José Ignacio Muñoz-Hernández, José Ramón Otegi-Olaso, Julen Rubio-Gómez
    Pages 143-163
  7. Jose Ramón García Aranda, Fausto Pedro García Márquez
    Pages 165-179
  8. Joaquin López Pascual
    Pages 195-210
  9. Marcos Colebrook, Ana González-Larsson, Antonio Sedeño-Noda
    Pages 225-243

About this book


The book describes advanced business analytics and shows how to apply them to many different professional areas of engineering and management. Each chapter of the book is contributed by a different author and covers a different area of business analytics. The book connects the analytic principles with business practice and provides an interface between the main disciplines of engineering/technology and the organizational, administrative and planning abilities of management. It also refers to other disciplines such as economy, finance, marketing, behavioral economics and risk analysis. This book is of special interest to engineers, economists and researchers who are developing new advances in engineering management but also to practitioners working on this subject.


Behavioral Analytics Cohort Analysis Financial Services Analytics Marketing Analytics Retail Sales Analytics Risk & Credit Analytics

Editors and affiliations

  • Fausto Pedro García Márquez
    • 1
  • Benjamin Lev
    • 2
  1. 1.ETSI Industriales de Ciudad RealUniversity of Castilla-La ManchaCiudad RealSpain
  2. 2.Decision Sciences Department, LeBow College of BusinessDrexel UniversityPhiladelphiaUSA

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-11414-9
  • Online ISBN 978-3-319-11415-6
  • Buy this book on publisher's site