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  • Conference proceedings
  • © 2015

Ideas in Marketing: Finding the New and Polishing the Old

Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

  • Includes the full proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

  • Offers cutting edge research and insights in the field of marketing

  • Includes contributions related to marketing strategy, consumer behavior, and quantitative modelling

  • Includes supplementary material: sn.pub/extras

Buying options

eBook USD 219.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-10951-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 279.00
Price excludes VAT (USA)
Hardcover Book USD 279.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

Table of contents (305 papers)

  1. The Impact of Hassles and Uplifts on Stress, Excitement and Satisfaction in a Retail Setting

    • Marion Brandstaetter, Thomas Foscht, Florian Dorner, Cesar Maloles
    Pages 39-39
  2. International Research on Business Sustainability in Business Networks: Current Status and Future Studies

    • Göran Svensson, Carmen Padin, Juan Carlos Sosa Varela, Beverly Wagner, Daniel J. Petzer, HB Klopper et al.
    Pages 40-40
  3. Ethical Aspects of International Product Sourcing

    • Peter McGoldrick, Verena Gruber, Bodo B. Schlegelmilch, Terry Newholm
    Pages 42-42
  4. Controversial use of Religious Symbols in Advertising

    • Justina Gineikienė, Ignas Zimaitis, Sigitas Urbonavičius
    Pages 47-50
  5. Role of Anti-Brand Websites on Brand Image

    • Mana Farshid, Leila Ashrafi, Åsa Wallström, Anne Engström
    Pages 51-56
  6. A Rhetorical Perspectve on Quelling Negative Word-of-Mouth

    • Gavin L. Fox, Yulan Bai, Kyung Ah Byun
    Pages 57-60
  7. Marketing Strategy In Social Enterprise Organizations in Canada: A Structured Abstract

    • Alex Mitchell, Judith J. Madill, Samia Chreim
    Pages 61-64
  8. Less Buzz More Action! Patient Empowerment = Responsibility + Adoption + Involvement.

    • Marzena Nieroda, Debbie Keeling, Kathleen Keeling
    Pages 65-65
  9. How to Adopt Social Behavior to Achieve Efficient Social Marketing

    • Kuei-Feng Chang, Hao-Wei Yang
    Pages 66-66
  10. The Influence of Time Orientation on Personal Finance Behaviours

    • Daniel Rutledge, Sameer Deshpande
    Pages 67-76
  11. Asymmetric Political Image Effects and the Logic of Negative Campaigning

    • Roger Mortimore, Paul Baines, Rober Worcester, Clifford Young, Julia Clark
    Pages 77-80
  12. Hispanics and Green Consumption: Exploring the Green “Attitude-Behavior Gap”

    • Sigal Segev, Maria Elena Villar, Yu Liu
    Pages 99-99
  13. Consumers and Companies on Facebook Fan Pages: An Analysis of Online Communication Strategies for Small Companies

    • Maria Carolina Zanette, Benjamin Rosenthal, Carla Abdalla, Mateus Ferreira, Eliane Pereira Zamith Brito
    Pages 100-102
  14. The Relationship Between Trust, Value and Loyalty in the Internet Era: A Study in the Tourism Market

    • Karen Beatriz Haas Dornas, José Marcos Carvalho de Mesquita, Rachel Farias do Patrocínio
    Pages 103-112

About this book

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

 This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

Keywords

  • Academy of Marketing Science
  • Customer Behavior
  • Marketing Engagement
  • Marketing Strategy
  • Marketing Theory
  • Quantitative Modeling

Editors and Affiliations

  • Griffith University, Nathan, Australia

    Krzysztof Kubacki

Bibliographic Information

Buying options

eBook USD 219.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-10951-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 279.00
Price excludes VAT (USA)
Hardcover Book USD 279.99
Price excludes VAT (USA)