Skip to main content
SpringerLink
Log in

Ideas in Marketing: Finding the New and Polishing the Old

Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

  • Conference proceedings
  • © 2015

Overview

Editors:
  1. Krzysztof Kubacki

    1. Griffith University, Nathan, Australia

    View editor publications

    You can also search for this editor in PubMed   Google Scholar

  • Includes the full proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
  • Offers cutting edge research and insights in the field of marketing
  • Includes contributions related to marketing strategy, consumer behavior, and quantitative modelling
  • Includes supplementary material: sn.pub/extras

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

eBook USD 169.00
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 219.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

About this book

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

Similar content being viewed by others

Keywords

Table of contents (305 papers)

  1. Front Matter

    Pages i-lxv
    Download chapter PDF

  2. Customer Relationships Across Search, Experience and Credence Services

    • Anastasia Stathopoulou, George Balabanis
    Pages 1-4

  3. Typology of Moderators of the Customer Satisfaction—Repurchase Intention Relationship: Escape Assistants and Capture Assistants

    • Birgit Leisen Pollack
    Pages 5-5

  4. Personality, Satisfaction, and Customer Citizenship Behaviors in an Online Shopping Context

    • Nwamaka A. Anaza
    Pages 6-6

  5. Embarrassment During Social Coupon-Redemption in Sit-Down Dining Restaurants: Antecedents and Consequences

    • Chinintorn Nakhata
    Pages 7-7

  6. Salesperson Profitability in Relationship Marketing

    • Sa d Echchakoui
    Pages 8-11

  7. The Effect of Sales People, Processes, and Provisions on Performance: The 4P-Sales Management Model

    • Vijaykumar Krishnan, Robert Peterson, Mark D. Groza
    Pages 12-12

  8. Effects of Job Embeddedness on Salesperson Customer Orientation: The Roles of Organization-Based Self-Esteem and Collectivism

    • Frederick Yim, Henry Fock
    Pages 13-13

  9. Saying the Right Thing at the Right Time: The Moderating Role of Career Stage on the Sales Manager Feedback – Sales Performance Link

    • Edward Nowlin, Todd McClure
    Pages 14-14

  10. Embedding Consumers – Mediation of Social Media Engagement Effects on Consumerbrand Relationships

    • Julia Schamari, Tobias Schaefers
    Pages 15-15

  11. Korean Consumer Perspectives Toward Soicl Media Advertising and Intention to Join Brand Pages

    • Alexander Muk, Christina Chung, Jonghoon Kim
    Pages 16-16

  12. If Celebrities can do it, so can i: Me, my Celebrity and my Brand an Exploratory Investigation of Celebrity Influence on Online Personal Branding

    • Arne Baruca, Ebru Ulusoy, Michael Minor
    Pages 17-17

  13. Online Personal Branding in the Middle East and North America: A Comparison of Social Capital Accumulation and Community Response

    • Fathima Z Saleem, Oriol Iglesias
    Pages 18-21

  14. Overconfidence and Underconfidence in Usage Experience

    • Kamran Razmdoost, Radu Dimitriu
    Pages 22-22

  15. The Score is not the Music: Practices and Value in Collaborative Consumption Contexts

    • Carol Kelleher, Hugh Wilson, Joe Peppard
    Pages 23-23

  16. Creative Consumers Cook up Value in Conversations

    • Marie Taillard, Alkmini Gritzali
    Pages 24-27

  17. The Role of Altruistic and Egoistic Motivations in Pay What you Want Situations

    • Frank Huber, Michael Lenzen, Frederik Meyer, Eva Appelmann
    Pages 28-31

  18. The Effects of Price Promotions on New and Mature Products

    • Sunhee Choi, Wesley Friske, Sangno Lee, James Wilcox
    Pages 32-32

  19. The Role of Product and Emotional Dissonance in Retail Returns

    • Thomas L. Powers, Eric P. Jack
    Pages 33-33

  20. “Man, I Shop Like a Woman!” Effects of Gender and Emotions on Consumer Shopping Outcomes and Perceptions of Retail Environments

    • Marcia Herter, Cristiane Pizzutti dos Santos, Diego Costa
    Pages 34-34
Back to top

Editors and Affiliations

  • Griffith University, Nathan, Australia

    Krzysztof Kubacki

Bibliographic Information

  • Book Title: Ideas in Marketing: Finding the New and Polishing the Old

  • Book Subtitle: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

  • Editors: Krzysztof Kubacki

  • Series Title: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

  • DOI: https://doi.org/10.1007/978-3-319-10951-0

  • Publisher: Springer Cham

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2015

  • Hardcover ISBN: 978-3-319-10950-3Published: 03 November 2014

  • Softcover ISBN: 978-3-319-36471-1Published: 23 August 2016

  • eBook ISBN: 978-3-319-10951-0Published: 25 October 2014

  • Series ISSN: 2363-6165

  • Series E-ISSN: 2363-6173

  • Edition Number: 1

  • Number of Pages: LXV, 842

  • Additional Information: Originally published by the Academy of Marketing Science, Ruston, LA, 2013

  • Topics: Marketing, Business Strategy/Leadership, Sales/Distribution

Publish with us

Policies and ethics

Back to top

Search

Navigation