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  • Conference proceedings
  • © 2015

Ideas in Marketing: Finding the New and Polishing the Old

Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

  • Includes the full proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference

  • Offers cutting edge research and insights in the field of marketing

  • Includes contributions related to marketing strategy, consumer behavior, and quantitative modelling

  • Includes supplementary material: sn.pub/extras

Buying options

eBook USD 219.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-10951-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 279.00
Price excludes VAT (USA)
Hardcover Book USD 279.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

Table of contents (305 papers)

  1. Front Matter

    Pages i-lxv
  2. Customer Relationships Across Search, Experience and Credence Services

    • Anastasia Stathopoulou, George Balabanis
    Pages 1-4
  3. The Effect of Sales People, Processes, and Provisions on Performance: The 4P-Sales Management Model

    • Vijaykumar Krishnan, Robert Peterson, Mark D. Groza
    Pages 12-12
  4. Overconfidence and Underconfidence in Usage Experience

    • Kamran Razmdoost, Radu Dimitriu
    Pages 22-22
  5. Creative Consumers Cook up Value in Conversations

    • Marie Taillard, Alkmini Gritzali
    Pages 24-27
  6. The Role of Altruistic and Egoistic Motivations in Pay What you Want Situations

    • Frank Huber, Michael Lenzen, Frederik Meyer, Eva Appelmann
    Pages 28-31
  7. The Effects of Price Promotions on New and Mature Products

    • Sunhee Choi, Wesley Friske, Sangno Lee, James Wilcox
    Pages 32-32
  8. The Role of Product and Emotional Dissonance in Retail Returns

    • Thomas L. Powers, Eric P. Jack
    Pages 33-33

About this book

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

 This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

Keywords

  • Academy of Marketing Science
  • Customer Behavior
  • Marketing Engagement
  • Marketing Strategy
  • Marketing Theory
  • Quantitative Modeling

Editors and Affiliations

  • Griffith University, Nathan, Australia

    Krzysztof Kubacki

Bibliographic Information

Buying options

eBook USD 219.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-10951-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 279.00
Price excludes VAT (USA)
Hardcover Book USD 279.99
Price excludes VAT (USA)