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  • Conference proceedings
  • © 2015

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

Editors:

  • Includes the full proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

  • Offers cutting edge research and insights in the field of marketing

  • Includes contributions related to marketing strategy, consumer behavior, and marketing management

  • Includes supplementary material: sn.pub/extras

Buying options

eBook USD 219.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-10912-1
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Hardcover Book USD 279.99
Price excludes VAT (USA)

This is a preview of subscription content, access via your institution.

Table of contents (260 papers)

  1. Front Matter

    Pages i-xlv
  2. Effective Sales Management: What Do Sales People Think?

    • Daniel J. Goebel, Dawn R. Deeter-Schmelz, Karen Norman Kennedy
    Pages 4-4
  3. The Skills and Competencies of Sales Leaders: A Survey

    • Lynette Ryals, Shahpar Abdollahi, Javier Marcos
    Pages 11-14
  4. Laying the Foundation for an Ecosystem of Creativity Marketing

    • Marie Taillard, Minas Kastanakis
    Pages 30-39
  5. Don’t Copy off Your Neighbor: Examining the Role of Fit and Green Marketing Strategies

    • Mark R. Gleim, Stephanie J. Lawson, Stacey G. Robinson
    Pages 40-43
  6. The Online Learning Environment: Delivering Quality?

    • Margy P Conchar, Havva J Meric, Beverly Wright
    Pages 66-69

About this book

Founded in 1972, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.​

Keywords

  • Academy of Marketing Science
  • Customer Behavior
  • Marketing Engagement
  • Marketing Strategy
  • Marketing Theory

Editors and Affiliations

  • University of Houston-Clear Lake, Houston, USA

    Leroy Robinson

Bibliographic Information

Buying options

eBook USD 219.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-10912-1
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Hardcover Book USD 279.99
Price excludes VAT (USA)