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Electronic Commerce

A Managerial and Social Networks Perspective

  • Efraim Turban
  • David King
  • Jae Kyu Lee
  • Ting-Peng Liang
  • Deborrah C. Turban

Part of the Springer Texts in Business and Economics book series (STBE)

Table of contents

  1. Front Matter
    Pages i-xxxviii
  2. Introduction to E-Commerce and E-Marketplaces

    1. Front Matter
      Pages 1-1
    2. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 3-49
    3. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 51-99
  3. E-Commerce Applications

    1. Front Matter
      Pages 101-101
    2. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 103-159
    3. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 161-207
    4. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 209-254
  4. Emerging EC Delivery Platforms

    1. Front Matter
      Pages 255-255
    2. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 257-308
    3. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 309-364
    4. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 365-400
  5. EC Support Services

    1. Front Matter
      Pages 403-403
    2. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 403-456
    3. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 457-518
    4. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 519-557
    5. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 559-594
  6. E-Commerce Strategy and Implementation

    1. Front Matter
      Pages 597-597
    2. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 597-644
    3. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 645-687
    4. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 689-730
    5. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
      Pages 731-765
  7. Back Matter
    Pages 767-791

About this book

Introduction

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.

Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.

In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Keywords

E-Commerce EC Systems Electronic Commerce Mobile Commerce Online Business Social Commerce

Authors and affiliations

  • Efraim Turban
    • 1
  • David King
    • 2
  • Jae Kyu Lee
    • 3
  • Ting-Peng Liang
    • 4
  • Deborrah C. Turban
    • 5
  1. 1.University of HawaiiKiheiUSA
  2. 2.JDA SoftwareScottsdaleUSA
  3. 3.Graduate School of ManagementKore Advanced Institute of Science and Technology (KAIST)Seoul, Cheong-RyangKorea, Republic of (South Korea)
  4. 4.National Sun Yat-sen UniversityKaohsiungTaiwan
  5. 5.Turban Company Inc.KiheiUSA

Bibliographic information

  • DOI https://doi.org/10.1007/978-3-319-10091-3
  • Copyright Information Springer International Publishing Switzerland 2015
  • Publisher Name Springer, Cham
  • eBook Packages Business and Economics
  • Print ISBN 978-3-319-10090-6
  • Online ISBN 978-3-319-10091-3
  • Series Print ISSN 2192-4333
  • Series Online ISSN 2192-4341
  • Buy this book on publisher's site