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  • © 2015

The New World of Transitioned Media

Digital Realignment and Industry Transformation

Editors:

  • Provides a “behind-the-scenes” look at the media industry’s transition into the digital era and its impact on marketing, advertising, innovation and other economic and social activities

  • Explores current trends and themes such as transformation of space, artificial intelligence in journalism, social media in corporate communications, social cinema, gaming and the future of media industry research

  • Includes contributions from media industry executives, researchers, and academics to provide a blended industry and academic point-of-view

Buying options

eBook USD 99.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-09009-2
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 129.00
Price excludes VAT (USA)
Hardcover Book USD 159.99
Price excludes VAT (USA)

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Table of contents (11 chapters)

  1. Front Matter

    Pages i-xiii
  2. Introduction

    • Gali Einav
    Pages 1-10
  3. Transitioned Media: Re-invented for a Digital Age

    1. Front Matter

      Pages 63-63
    2. Embracing the Era of Open Source Marketing

      • Carl Fremont
      Pages 103-110
    3. Next Gen Video Game Consumers

      • Joost van Dreunen
      Pages 123-131
  4. Back Matter

    Pages 149-151

About this book

The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities.

 

The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands.

 

Similar to the first “Transitioned Media” book, Transitioned Media:  A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

Keywords

  • Advertising
  • Digital Media
  • Gaming
  • Journalism
  • Marketing
  • Social Media

Editors and Affiliations

  • TMT Strategic Advisors, New York, USA

    Gali Einav

Bibliographic Information

Buying options

eBook USD 99.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-09009-2
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 129.00
Price excludes VAT (USA)
Hardcover Book USD 159.99
Price excludes VAT (USA)