Managing Media Firms and Industries

1. Front Matter

   Pages i-x

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2. Introduction: What’s So Special About Media Management?

   • Gregory Ferrell Lowe

   Pages 1-20

3. Scholarship and Distinction

   1. Front Matter

      Pages 21-21

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   2. The Development of Media Management as an Academic Field: Tracing the Contents and Impact of Its Three Leading Journals

      • Leona Achtenhagen, Bozena Mierzejewska

      Pages 23-42

   3. Competencies of Media Managers: Are They Special?

      • Juan Pablo Artero, Juan Luis Manfredi

      Pages 43-60

   4. Convergence, Similarities and Distinctions in Management Across Media Industries

      • Paulo Faustino, Luísa Ribeiro

      Pages 61-81

   5. Media Management: A Critical Discipline?

      • Charles Brown

      Pages 83-100

4. Governance and Accountability

   1. Front Matter

      Pages 101-101

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   2. A Stakeholder Approach to Media Governance

      • Anker Brink Lund

      Pages 103-120

   3. Obeying His Masters’ Voices: Managing Independence and Accountability in Public Service Media Between Civil Society and State

      • Christian S. Nissen

      Pages 121-141

   4. Corporate Social Responsibility and Media Management: A Necessary Symbiosis

      • George Tsourvakas

      Pages 143-158

   5. Resources and Perspectives from Media Political Economy

      • Justin Schlosberg

      Pages 159-171

5. Business and Economics

   1. Front Matter

      Pages 173-173

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   2. Managing in the Distinctive Economic Context of Media

      • Gillian Doyle

      Pages 175-188

   3. Entrepreneurial Venturing and Media Management

      • Andreas Will, Dennis Brüntje, Britta Gossel

      Pages 189-206

   4. Business Models of Media Industries: Describing and Promoting Commodification

      • M. Bjørn von Rimscha

      Pages 207-222

   5. Technology Management and Business Models

      • Gustavo Cardoso, José Moreno

      Pages 223-239

6. Products and Markets

   1. Front Matter

      Pages 241-241

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   2. Contents as Products in Media Markets

      • Mercedes Medina, Alfonso Sánchez-Tabernero, Ángel Arrese

      Pages 243-259

   3. The Audience as Product, Consumer, and Producer in the Contemporary Media Marketplace

      • Philip M. Napoli

      Pages 261-275

This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management practices, HR development and operational aspects. Success and limitations of research on media management theory is evaluated, both drawing on management theory and examining insights from other disciplines. Dimensions for future research are considered along with practical implications for media managers and corporate structures. The book serves as a valuable reference for researchers, advanced students and practitioners in media industries.

• Corporate Development
• Creative Industries
• Media Firms
• Media Industry
• Media Management

“This book certainly makes progress in establishing credible and well-researched literature in an underdeveloped academic and professional discipline. It not only gives clarity and backing from pre-established theoretical approaches on how to better understand the imminent importance of media management, but also covers a cohesive range of factors, both internal and external, that impact management in practice.” (Melissa Katherine Louie, Fudan Journal of the Humanities and Social Sciences, Vol. 11, 2018)

• Media and Theatre, University of Tampere (UTA) School of Communication,, Tampere, Finland

  Gregory Ferrell Lowe

• The University of Westminster Faculty of Media, Arts and Design, Northwick Park, United Kingdom

  Charles Brown

Gregory Ferrell Lowe (Ph.D. 1992, University of Texas at Austin) is Professor of Media Management at the University of Tampere in Finland (2009 – 2017). He previously worked ten years as Senior Advisor to the executive management board of the Finnish national broadcasting company, Ylesiradio, in Corporate Strategy and Development (1997 – 2007) and as the Head of Yle Programme Development (2002-2005). He is the founder of the RIPE initiative  for development in public service media and President of the European Media Management Education Association (EMMA). He is an editorial board member for various journals, including the International Journal on Media Management.

Charles Brown is the creator and leader of the University of Westminster’s Masters in Media Management, which has been running since 2005. He has also led the development of the University’s new Masters in Global Media Business, a collaboration with the Communication University of China, to be delivered in both China and the UK. Charles Brown has been a media consultant and journalist for over 25 years and has worked with a wide range of media organisations in North America and Europe, advising on the development of strategy and contributing to the creation of digital products and services. Companies he has worked include the BBC, Home Box Office, Warner Home Video, Sanctuary Records, the Guardian, the Scotsman, the Producers Alliance for Cinema and Television, the European Commission and the Department of Trade and Industry. His research interests include emerging digital business models, the development of digital products and services, new aggregation and distribution techniques, regulation and policy, media economics and evolving approaches to the preservation and promotion of public interest and public service values in the media and content industries.
Charles Brown is a former president of EMMA.