Table of contents

  1. Front Matter
    Pages i-xv
  2. The Political Power of Social Media

    1. Front Matter
      Pages 1-1
    2. Andrea Calderaro
      Pages 3-17
    3. Leocadia Díaz Romero
      Pages 19-33
    4. Bogdan Pătruţ, Ioan-Lucian Popa
      Pages 49-62
    5. Guido Di Fraia, Maria Carlotta Missaglia
      Pages 63-77
  3. Using Social Media in Electoral Marketing

    1. Front Matter
      Pages 79-79
    2. Evelien D’heer, Pieter Verdegem
      Pages 81-96
    3. Tomaž Deželan, Igor Vobič, Alem Maksuti
      Pages 141-163
    4. Günseli Bayraktutan, Mutlu Binark, Tuğrul Çomu, Burak Doğu, Gözde İslamoğlu, Aslı Telli Aydemir
      Pages 165-199
    5. Theresa Renee White, Theresia Anderson
      Pages 213-223
    6. Václav Štětka, Alena Macková, Marta Fialová
      Pages 225-244
    7. Monica Pătruţ
      Pages 245-256
  4. Social Media in Mobilizing People for Riots and Revolutions

  5. Back Matter
    Pages 373-382

About this book


This volume sets out to analyse the relation between social media and politics by investigating the power of the internet, and more specifically social media, in the political and social discourse. The volume collects original research on the use of social media in political campaigns, electoral marketing, riots and social revolutions, presenting a range of case studies from across the world as well as theoretical and methodological contributions. Examples that explore the use of social media in electoral campaigns include, for instance, studies on the use of Facebook in the 2012 US presidential campaign and in the 2011 Turkish general elections. The final section of the book debates the usage of Twitter and other Web 2.0 tools in mobilizing people for riots and revolutions, presenting and analysing recent events in Istanbul and Egypt, among others.


Facebook in Elections Online Protest Social Media in Politics Social Movements and Revolutions Social Networks Twitter Campaigning

Editors and affiliations

  • Bogdan Pătruţ
    • 1
  • Monica Pătruţ
    • 2
  1. 1.Vasile Alecsandri University of BacauBacauRomania
  2. 2.Vasile Alecsandri University of BacauBacauRomania

Bibliographic information

  • DOI
  • Copyright Information Springer International Publishing Switzerland 2014
  • Publisher Name Springer, Cham
  • eBook Packages Humanities, Social Sciences and Law
  • Print ISBN 978-3-319-04665-5
  • Online ISBN 978-3-319-04666-2
  • Series Print ISSN 2512-1812
  • Series Online ISSN 2512-1839
  • Buy this book on publisher's site