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New Trends in Earth-Science Outreach and Engagement

The Nature of Communication

  • Book
  • © 2014


  • Up-to-the-minute context of environmental hazards, new technologies & political landscape
  • By geoscientists for geoscientists working with social scientists and communication principles
  • Underpinned by key communication theories and interspersed with pragmatic solutions
  • Crosses traditional boundaries: international, interdisciplinary, theoretical/applied

Part of the book series: Advances in Natural and Technological Hazards Research (NTHR, volume 38)

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About this book

Perhaps just as perplexing as the biggest issues at the core of Earth science is the nature of communicating about nature itself. New Trends in Earth-Science Outreach and Engagement: The Nature of Communication examines the processes of communication necessary in bridging the chasm between climate change and natural hazard knowledge and public opinion and policy. At this junction of science and society, 17 chapters take a proactive and prescriptive approach to communicating with the public, the media, and policy makers about the importance of Earth science in everyday life.

Book chapters come from some 40 authors who are geophysical scientists, social scientists, educators, scholars, and professionals in the field. Bringing diverse perspectives, these authors hail from universities, and research institutes, government agencies, non-profit associations, and corporations. They represent multiple disciplines, including geosciences, education, climate science education, environmental communication, and public policy. They come from across the United States and around the world. Arranged into five sections, the book looks at geosciences communication in terms of:

1) Education
2) Risk management
3) Public discourse
4) Engaging the public
5) New media

From case studies and best practices to field work and innovations, experts deliver pragmatic solutions and delve into significant theories, including diffusion, argumentation, and constructivism, to name a few.

Intended for environmental professionals, researchers, and educators in the geophysical and social sciences, the book emphasizes communication principles and practices within an up-to-the-minute context of new environmental issues, new technologies, and a new focus on resiliency.

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Table of contents (17 chapters)

  1. Framing Climate Change

  2. The Role of Science in the Conversation

  3. Friending Earth via Social Media

  4. STEMming the Tide of Science Illiteracy

  5. Organization for Resources and Resiliency

Editors and Affiliations

  • College of Liberal Arts, The University of Findlay, Findlay, USA

    Jeanette L. Drake

  • Scenarios Network for Alaska and Arctic Planning (SNAP), International Arctic Research Center (IARC), University of Alaska-Fairbanks, Fairbanks, USA

    Yekaterina Y. Kontar

  • Education and Biology, The University of Findlay, Findlay, USA

    Gwynne S. Rife

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