© 2014

Human and Mediated Communication around the World

A Comprehensive Review and Analysis

  • Offers a broad coverage and integrated approach to theories of human and mediated communication around the world

  • Combines interpersonal and mediated communication across cultures in one volume

  • Offers access to relevant literature across the world that is not readily available elsewhere

  • Presents an overview of the total cross-cultural communication field

  • Covers world areas like Asia, Africa and Latin America that are not found in current communication textbooks?


Table of contents

  1. Front Matter
    Pages i-xiv
  2. Marieke de Mooij
    Pages 1-40
  3. Marieke de Mooij
    Pages 41-65
  4. Marieke de Mooij
    Pages 67-104
  5. Marieke de Mooij
    Pages 105-135
  6. Marieke de Mooij
    Pages 137-172
  7. Marieke de Mooij
    Pages 173-204
  8. Marieke de Mooij
    Pages 205-242
  9. Marieke de Mooij
    Pages 243-279
  10. Marieke de Mooij
    Pages 281-307
  11. Marieke de Mooij
    Pages 309-353
  12. Marieke de Mooij
    Pages 395-415
  13. Back Matter
    Pages 417-425

About this book


This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a systematic, comprehensive way. It challenges the assumption that Western theories of human communication and mass communication have universal applicability. It surveys the applicability of mass communication theories to other than Western cultures. The book explains the influence of culture on all forms of communication behavior, be it personal, mediated or mass communication. It presents communication theories from around the world, incorporating a vast body of literature from Europe, Asia, Africa and Latin America. This updated information on important international perspectives that includes both interpersonal and mediated communication is presently not readily available in other sources. The book offers an integrated approach to understanding the working of electronic means of communication that are hybrid media combining human and mediated communication. These new media that are often presented as universal are even more culture-bound than the traditional media.


African Communication and Worldviews Asian Wordlviews on Communication Central Concepts of Chinese Communication Central Concepts of Japenese Communication Communication and Mental Processes Concepts in the Communication Discourse Cultural Hegemony Development Communication Eletronic Communication and Secondary Orality European and American Communication Theories Family and Relationships Parent-Children Global Flow of Information and Communication Globalization and Communication Human Communication Implications for Communication Behavior Intercultural and Cross Cultural Communication Islam and Communication Latin American Worldview and Personhood Mass Media in Society Media Behavior and Culture Mestizaje and Hybrid Cultures Non-verbal Communication Orality and Literacy Reflection of Culture in Communication Products Spirituality, Religion and Beliefs in Latin America The Network Society The Self and Communication The Social Function of the Internet Website Design and Culture Western Workdviews on Individualism and Religion

Authors and affiliations

  1. 1.Burgh-HaamstedeThe Netherlands

About the authors

Doctoral degree in Communication studies at the University of Navarre, Spain. Teaching and consultancy experience in several countries: the Netherlands, Spain, Germany, Poland, Finland, Belgium, France, Italy, Czech Republic, Slovak Republic, United States, Korea, Malaysia, Singapore, Australia, Egypt, South-Africa. Several publications in academic journals, two major textbooks published by Sage: Global marketing and Advertising, Understanding Cultural Paradoxes (working on 4th edition). Consumer behaviour and Culture. Consequences for Global Marketing and Advertising, 2nd edition.

Bibliographic information

  • Book Title Human and Mediated Communication around the World
  • Book Subtitle A Comprehensive Review and Analysis
  • Authors Marieke de Mooij
  • DOI
  • Copyright Information Springer International Publishing Switzerland 2014
  • Publisher Name Springer, Cham
  • eBook Packages Humanities, Social Sciences and Law Social Sciences (R0)
  • Hardcover ISBN 978-3-319-01248-3
  • Softcover ISBN 978-3-319-37569-4
  • eBook ISBN 978-3-319-01249-0
  • Edition Number 1
  • Number of Pages XIV, 425
  • Number of Illustrations 11 b/w illustrations, 0 illustrations in colour
  • Topics Communication Studies
    Media Management
    Cross Cultural Psychology


“Human and mediated communication around the world is a collection of twelve chapters that provides thoughtful theoretical conceptualization as well as informative examples and empirical studies. … Human and mediated communication around the world is a well-written, insightful and much-needed introduction to the global field of media and communication that will appeal to students, teachers and researchers alike.” (Stijn Joye, Communications, Vol. 42 (2), 2017)