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Human and Mediated Communication around the World

A Comprehensive Review and Analysis

  • Book
  • © 2014


  • Offers a broad coverage and integrated approach to theories of human and mediated communication around the world

  • Combines interpersonal and mediated communication across cultures in one volume

  • Offers access to relevant literature across the world that is not readily available elsewhere

  • Presents an overview of the total cross-cultural communication field

  • Covers world areas like Asia, Africa and Latin America that are not found in current communication textbooks?

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About this book

This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a systematic, comprehensive way. It challenges the assumption that Western theories of human communication and mass communication have universal applicability. It surveys the applicability of mass communication theories to other than Western cultures. The book explains the influence of culture on all forms of communication behavior, be it personal, mediated or mass communication. It presents communication theories from around the world, incorporating a vast body of literature from Europe, Asia, Africa and Latin America. This updated information on important international perspectives that includes both interpersonal and mediated communication is presently not readily available in other sources. The book offers an integrated approach to understanding the working of electronic means of communication that are hybrid media combining human and mediated communication. These new media that are often presented as universal are even more culture-bound than the traditional media.

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Table of contents (12 chapters)


“Human and mediated communication around the world is a collection of twelve chapters that provides thoughtful theoretical conceptualization as well as informative examples and empirical studies. … Human and mediated communication around the world is a well-written, insightful and much-needed introduction to the global field of media and communication that will appeal to students, teachers and researchers alike.” (Stijn Joye, Communications, Vol. 42 (2), 2017)

Authors and Affiliations

  • Burgh-Haamstede, The Netherlands

    Marieke de Mooij

About the author

Doctoral degree in Communication studies at the University of Navarre, Spain. Teaching and consultancy experience in several countries: the Netherlands, Spain, Germany, Poland, Finland, Belgium, France, Italy, Czech Republic, Slovak Republic, United States, Korea, Malaysia, Singapore, Australia, Egypt, South-Africa. Several publications in academic journals, two major textbooks published by Sage: Global marketing and Advertising, Understanding Cultural Paradoxes (working on 4th edition). Consumer behaviour and Culture. Consequences for Global Marketing and Advertising, 2nd edition.

Bibliographic Information

  • Book Title: Human and Mediated Communication around the World

  • Book Subtitle: A Comprehensive Review and Analysis

  • Authors: Marieke de Mooij

  • DOI:

  • Publisher: Springer Cham

  • eBook Packages: Humanities, Social Sciences and Law, Social Sciences (R0)

  • Copyright Information: Springer International Publishing Switzerland 2014

  • Hardcover ISBN: 978-3-319-01248-3Published: 21 October 2013

  • Softcover ISBN: 978-3-319-37569-4Published: 27 August 2016

  • eBook ISBN: 978-3-319-01249-0Published: 07 October 2013

  • Edition Number: 1

  • Number of Pages: XIV, 425

  • Number of Illustrations: 11 b/w illustrations

  • Topics: Communication Studies, Media Management, Cross Cultural Psychology

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