Overview
- Discusses the emerging cognitive view of business modelling
- Identifies the key managerial and organizational cognition theories that have a relevance for business model scholarship
- Explores possibilities for future research
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Table of contents (5 chapters)
Keywords
About this book
This book explores how theories of cognition inform our theoretical understanding of business models and business model innovation. A business model can either be viewed as an objective description of an activity system, or as an abstract, conceptual, and perceptual construct, that is the result of cognition. From this second point of view, the business model becomes a schematic mental model that is created, shaped, and shared over time. In other words, managers hold in their mind perceptual constructs that constitute schemas of the business model.
This book examines how the underlying processes of the creation, shaping, and sharing of business (mental) models take place at individual, organizational, and even inter-organizational levels. Theories of managerial and organizational cognition are explored to inform our understanding of business modelling and business model innovation. The reader is thus provided with an overview of existing literature and reflections on future avenues of research to explore the cognitive foundations of business modelling.
Authors and Affiliations
About the author
Kristian J. Sund is Professor of Strategic Management at Roskilde University, Denmark, where he leads an interdisciplinary research group on Risk, Uncertainty, and Opportunity. His research on strategy, cognition, and business model innovation has been published in journals including Long Range Planning, Journal of Business Research, and MIT Sloan Management Review. He currently serves on the executive committee of the Managerial and Organizational Cognition division of the Academy of Management and is editor of the book series New Horizons in Managerial and Organizational Cognition.
Bibliographic Information
Book Title: Cognition and Business Models
Book Subtitle: From Concept to Innovation
Authors: Kristian J. Sund
DOI: https://doi.org/10.1007/978-3-031-51598-9
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-51597-2Published: 10 January 2024
eBook ISBN: 978-3-031-51598-9Published: 09 January 2024
Edition Number: 1
Number of Pages: XV, 106
Number of Illustrations: 8 b/w illustrations