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Palgrave Macmillan

Cultural Confluence in Organizational Change

A Portuguese Venture in Angola

  • Book
  • © 2024


  • Examines role of change management in developing culture-centred workplaces, fostering growth and driving performance
  • Offers a first-person account through the eyes of a manager from Europe working in Africa
  • Identifies the most significant performative and flexible characteristics of the cultural concepts at play

Part of the book series: Palgrave Studies in African Leadership (PSAL)

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Table of contents (8 chapters)

  1. Setting the Stage

  2. Cultural Research: Etic and Emic Approaches

  3. Organizational Change

  4. Conclusion


About this book

This book examines the challenges of intercultural management in sub-Saharan Africa. It presents a case study of Vasco Silva, a Portuguese businessman who established a successful business in Luanda, Angola. After four years of growth, Silva encounters a culture shock due to a wild strike by his employees. He embarks on a deep cultural exploration using the Hofstede 6D model and the Toyota-management tool Genchi Genbutsu (go and see for yourself). Gradually, Silva gains an understanding of effective leadership in the Angolan context, unraveling important features of local culture and initiating an organizational change project.

 This work contributes to the ongoing discourse in African management literature, particularly regarding the integration of modern and contemporary traditional organizational and leadership concepts. It responds to the demand for descriptive accounts of hybrid case studies of confluencing cultures. Scholars of African management philosophy and business leaders can utilize this case study to explore indigenous African notions in a business setting, demonstrating the performative characteristics of local leadership forms and the adaptability required for success in foreign business environments


“This lovely book gives us the opportunity to gain insight into a leadership journey in which one needs to know how to listen to the OTHER.”

­­–Augusto Paulino Neto. President of the Engineer Angolan Association

“An inspiring study on community building, shared values and transformative cultures in an African society.”

–Dr. Michael Onyebuchi Eze, Lecturer African Philosophy, Leiden University

“The book serves as an invaluable guide for African and international leaders, providing insights into crafting novel management approaches based on a fusion of values.”

–Manuel Quinaz, CEO at upK, SA

Authors and Affiliations

  • Faculty of Humanities, Leiden University, Leiden, The Netherlands

    Alette Vonk

  • Fafe, Portugal

    Vasco Freitas Silva

About the authors

Alette Vonk is a Lecturer in Intercultural Management at the University of Leiden, the Netherlands. She is a Development Sociologist, lived and worked in West Africa for ten years and today she's a seasoned trainer and consultant in the field of Intercultural Management for a great variety of clients.

Vasco Freitas Silva, PhD is an Executive Board Member of Strong Charon SA, a leading private security company in Portugal. With a career spanning 17 years, Silva has held various management positions, including R&D Manager, Sales Manager, Regional Office Manager, Country Manager and Board Member. He is a member of the alumni network at the Harvard Business School and AESE Business School. He embarked on his entrepreneurial venture in Angola in 2010.

Bibliographic Information

  • Book Title: Cultural Confluence in Organizational Change

  • Book Subtitle: A Portuguese Venture in Angola

  • Authors: Alette Vonk, Vasco Freitas Silva

  • Series Title: Palgrave Studies in African Leadership

  • DOI:

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024

  • Hardcover ISBN: 978-3-031-45402-8Published: 01 February 2024

  • Softcover ISBN: 978-3-031-45405-9Due: 03 March 2024

  • eBook ISBN: 978-3-031-45403-5Published: 31 January 2024

  • Series ISSN: 2945-6673

  • Series E-ISSN: 2945-6681

  • Edition Number: 1

  • Number of Pages: XIX, 159

  • Number of Illustrations: 9 b/w illustrations, 1 illustrations in colour

  • Topics: African Business, Human Resource Management, Organization, Management

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