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Artificial Intelligence and Transforming Digital Marketing

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  • © 2024

Overview

  • Explores how AI is transforming digital marketing and what it means for businesses of all sizes
  • Looks at how AI is being used to personalize content, improve targeting, and optimize campaigns
  • Examines some of the ethical considerations that come with using AI in marketing

Part of the book series: Studies in Systems, Decision and Control (SSDC, volume 487)

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About this book

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.


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Keywords

Table of contents (100 chapters)

  1. Artificial Intelligence, Marketing and Social Media

Editors and Affiliations

  • College of Business and Finance, Ahlia University, Manama, Bahrain

    Allam Hamdan

  • Department of Management and Marketing, Ahlia University, Manama, Bahrain

    Esra Saleh Aldhaen

About the editors

Allam Hamdan is a full professor; he is listed within the World’s top 2% scientists list by Stanford University, and he is the dean of College of Business and Finance at Ahlia University, Bahrain. He is an author of many publications (more than 250 papers, 174 listed in Scopus) in regional and international journals that discussed several accountings, financial, and economic issues concerning the Arab world. In addition, he has interests in educational-related issues in the Arab world universities like educational governance, investment in education, and economic growth. . He is an member of Steering Committee in International Arab Conference of Quality Assurance of Higher Education. Currently, he is leading a mission-driven process for International Accreditation for College of Business and Finance by Association to Advance Collegiate Schools of Business (AACSB). 

Dr. Esra AlDhaen holds a Doctorate from Brunel University London, in the area of strategic decisions and quality in the context of Higher Education; currently, she is  an executive director of strategy, quality, and sustainability as well as an associate professor at Ahlia University Bahrain. As HEA principle fellow and expert in curriculum review, design, and mapping to the National Qualification Framework as well as alignment of cross-border qualifications, she was able to set Assurance of Learning (AOL) framework to evaluate and assess student direct and indirect learning and chaired the AOL committee at college level. 

She is highly experienced in HEIs in various counties such as UK, Kingdom of Bahrain, KSA, UAE, and Oman, along with the gained diverse background enable to transfer and share knowledge and experience from multiple aspects.



Bibliographic Information

  • Book Title: Artificial Intelligence and Transforming Digital Marketing

  • Editors: Allam Hamdan, Esra Saleh Aldhaen

  • Series Title: Studies in Systems, Decision and Control

  • DOI: https://doi.org/10.1007/978-3-031-35828-9

  • Publisher: Springer Cham

  • eBook Packages: Engineering, Engineering (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024

  • Hardcover ISBN: 978-3-031-35827-2Published: 04 October 2023

  • Softcover ISBN: 978-3-031-35830-2Due: 20 November 2023

  • eBook ISBN: 978-3-031-35828-9Published: 03 October 2023

  • Series ISSN: 2198-4182

  • Series E-ISSN: 2198-4190

  • Edition Number: 1

  • Number of Pages: XX, 1188

  • Number of Illustrations: 33 b/w illustrations, 251 illustrations in colour

  • Topics: Mathematical and Computational Engineering, Artificial Intelligence, Computational Intelligence

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