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Digitalization, Technology and Global Business

How Technology is Shaping Value Creation Across Borders

  • Analyses the impact of technology on global business and society, both in developed and emerging economies

  • Maintains a practical focus, supported by cases and examples

  • Assesses the current and future challenges and trends of how technology creates value in business

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Table of contents (7 chapters)

  1. Front Matter

    Pages i-xv
  2. Introduction

    • Gaston Fornes, Maria Altamira
    Pages 1-7
  3. Internationalization, Digitalization, and Exponential Growth

    • Gaston Fornes, Maria Altamira
    Pages 29-51
  4. Platforms and International Business

    • Gaston Fornes, Maria Altamira
    Pages 53-70
  5. Artificial Intelligence and International Business

    • Gaston Fornes, Maria Altamira
    Pages 71-90
  6. Data Management and Regulations for International Business

    • Gaston Fornes, Maria Altamira
    Pages 91-104
  7. Conclusions, Challenges, and Trends

    • Gaston Fornes, Maria Altamira
    Pages 105-111
  8. Back Matter

    Pages 113-136

About this book

This book explores the impact that changes brought by digitalization are having in the way global businesses are run and grown. The main changes in recent years have come from the ubiquitous presence of technology in our daily life (and therefore in business) and also by the direction globalization is taken. Consequently, companies need to review their sources of growth.

This book has four primary missions. The first is to critically analyze the impact of digitalization and technology on incumbent international business theories. The second is to deeply understand how digitalization and technology can continue to create growth opportunities. The third is to engage with the opportunities and challenges that digital models and new technologies, digital platforms and Artificial Intelligence in particular, are bringing to the current business and economic environment. And finally, the fourth is to think on possible scenarios and trends that can be the source of growth in the future. This book will be of interest to academics of digital business, international business and innovation and society. It will also be of interest to practitioners and policymakers.

Authors and Affiliations

  • University of Bristol Business School, University of Bristol, Bristol, UK

    Gaston Fornes

  • UBI Business School, Brussels, Belgium

    Maria Altamira

About the authors

Gaston Fornes is Director of Executive Education and Lifelong Learning at the University of Bristol Business School, UK. He received a PhD from the University of Bath, UK, and is Principal Fellow of the Higher Education Academy.

Maria Altamira is Director of Academic Quality and International Partnerships at UBI Business School, Belgium. She received her PhD from the University of Warwick, UK and is Senior Fellow of the Higher Education Academy.



Bibliographic Information

  • Book Title: Digitalization, Technology and Global Business

  • Book Subtitle: How Technology is Shaping Value Creation Across Borders

  • Authors: Gaston Fornes, Maria Altamira

  • DOI: https://doi.org/10.1007/978-3-031-33111-4

  • Publisher: Palgrave Pivot Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023

  • Hardcover ISBN: 978-3-031-33110-7Published: 05 August 2023

  • eBook ISBN: 978-3-031-33111-4Published: 04 August 2023

  • Edition Number: 1

  • Number of Pages: XV, 136

  • Number of Illustrations: 1 b/w illustrations, 5 illustrations in colour

  • Topics: Innovation/Technology Management, Business Information Systems, Big Data/Analytics, e-Business/e-Commerce

Buy it now

Buying options

eBook USD 34.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 44.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access