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E-Business. Digital Empowerment for an Intelligent Future

22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26–28, 2023, Proceedings, Part II

Part of the book series: Lecture Notes in Business Information Processing (LNBIP, volume 481)

Conference series link(s): WHICEB: Wuhan International Conference on E-business

Conference proceedings info: WHICEB 2023.

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Table of contents (31 papers)

  1. Front Matter

    Pages i-xxiii
  2. How Story Plot Affect the Effect of Short Video Marketing

    • Yanli Pei, Jianna Li, Shan Wang, Fang Wang
    Pages 12-22
  3. Price and Service Decisions in a Joint Product Network Under Demand Uncertainty

    • Jiyuan Yu, Jun Ma, Yiming Jiang, Yiliu (Paul) Tu
    Pages 60-70
  4. How Chatbots’ Anthropomorphism Affects User Satisfaction: The Mediating Role of Perceived Warmth and Competence

    • Tianqi Zheng, Xingyu Duan, Kang Zhang, Xiangcheng Yang, Yi Jiang
    Pages 96-107
  5. The Effect of Key Opinion Leader Type on Purchase Intention: Considering the Moderating Effect of Product Type

    • Rongkai Zhang, Bingni Ma, Yingyan Li, Fuping Chen, Jianan Yan, Yuxi Lin et al.
    Pages 108-118
  6. Users’ Demand Analysis of Intelligent Information Service for Rural Tourism Based on the Kano Model

    • Zhongyi Hu, Yuecen Wang, Siqi Zhao, Zhoucan Xu, Xiaoquan Liu, Jiang Wu
    Pages 206-217

Other Volumes

  1. E-Business. Digital Empowerment for an Intelligent Future

About this book

The two-volume set LNBIP 480 and 481 constitutes the refereed proceedings of the 22nd Wuhan International Conference, WHICEB 2023, held in Wuhan, China, in May 2023.

The 61 full papers presented in these proceedings were carefully reviewed and selected from 350 submissions. They focus on innovative research findings, solutions, and approaches to make the Internet a productive and efficient vehicle for global commerce. This year’s topic is “Digital Empowerment for an Intelligent Future“.


Editors and Affiliations

  • University of Calgary, Calgary, Canada

    Yiliu Tu

  • China University of Geosciences, Wuhan, China

    Maomao Chi

Bibliographic Information

  • Book Title: E-Business. Digital Empowerment for an Intelligent Future

  • Book Subtitle: 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26–28, 2023, Proceedings, Part II

  • Editors: Yiliu Tu, Maomao Chi

  • Series Title: Lecture Notes in Business Information Processing

  • DOI: https://doi.org/10.1007/978-3-031-32302-7

  • Publisher: Springer Cham

  • eBook Packages: Computer Science, Computer Science (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023

  • Softcover ISBN: 978-3-031-32301-0Published: 07 May 2023

  • eBook ISBN: 978-3-031-32302-7Published: 06 May 2023

  • Series ISSN: 1865-1348

  • Series E-ISSN: 1865-1356

  • Edition Number: 1

  • Number of Pages: XXIII, 371

  • Number of Illustrations: 38 b/w illustrations, 25 illustrations in colour

  • Topics: e-Commerce/e-business, Computer Applications, IT in Business

Buy it now

Buying options

eBook USD 59.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 74.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access