Overview
- Explains new opportunities and risks with recent practical examples
- Provides insights into building up a mutual-trust relationship with the Chinese policymakers
- Introduces the cultural and economic diversity and its implications for business
Part of the book series: Management for Professionals (MANAGPROF)
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Table of contents (18 chapters)
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Front Matter
Keywords
About this book
The rise of China poses a significant challenge to the existing, Western-dominated world economic order. The effectiveness of the Regional Comprehensive Economic Partnership (RCEP) is contingent on a smooth transition of the world’s economic center toward the Asia-Pacific Region. For Western investors, the vast market opportunities can be tempting. However, the lack of experience and knowledge of international management in China – a country with radically different business rules and cultural background – poses a substantial risk.
This book provides comprehensive insights into the fast-changing business world in China. Based on the authors’ theoretical knowledge and invaluable years of practical experience, it discusses the various options for doing business in China, with current examples that demonstrate how European SMEs can successfully position themselves between multinational companies and local competitors. It also highlights new opportunities arising from China’s international involvement (New Silk Road, RCEP) and addresses risk management for European SMEs operating in China. Moreover, it sheds light on how to form relationships of mutual trust between Chinese policymakers and their advisors/cooperation partners from abroad.
Readers with an interest in doing business in China will find this book particularly valuable.
Authors and Affiliations
About the authors
Tracy Dathe is a full-time Professor at Macromedia University in Berlin, Germany, where she teaches entrepreneurship, innovation, financial management and international communication. She owes her expertise in international cooperation not least to her practical experience in the industry. Her professional focus is on financial management and intercultural communication at multinational SMEs.
Dipl.-Ing. Volker Mueller is a senior manager at the European Chamber of Commerce in Beijing, China. He has more than 30 years of professional experience as a business executive and entrepreneur in China.
Marc Helmold is a full-time Professor at the IU International University of Applied Sciences (IU) in Berlin, Germany. He also owns the consultancy MaHeLeanCon (Germany) and supports international transactions and market entry strategies.
Bibliographic Information
Book Title: Business Opportunities and Risks in China
Book Subtitle: Strategies and Recommendations from a European Perspective
Authors: Tracy Dathe, Volker Müller, Marc Helmold
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-031-31933-4
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-31932-7Published: 24 June 2023
Softcover ISBN: 978-3-031-31935-8Due: 25 July 2023
eBook ISBN: 978-3-031-31933-4Published: 23 June 2023
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XXIV, 220
Number of Illustrations: 1 b/w illustrations, 79 illustrations in colour
Topics: Emerging Markets/Globalization, Business Strategy/Leadership, Asian Business, Organization, Marketing, Small Business