Overview
- Gives a systematic approach to understanding the transformations in the public sector social media landscape in Africa
- Provides an African context-specific experience of social media adoption and use
- Examines practical cases from many African countries
Part of the book series: Palgrave Studies of Public Sector Management in Africa (PSPSMA)
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Table of contents (7 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in order to deliver greater value for African citizens and consumers of public goods and services. Chapters explore how social media in Africa differs from traditional media use, their application in the public sector, objectives for government using social media, and how social media plays an interactive role in e-government services.
Providings practical guidance on the use of social media in Africa’s public sector and governmental spaces, the book also serves as a teaching text in governance and public sector communication efforts within the African context for both undergraduate and graduate programmes.Authors and Affiliations
About the authors
Eric Kwame Adae is Assistant Professor of Public Relations at the Drake University School of Journalism and Mass Communication, USA.
Kojo Kakra Twum is Senior Lecturer in the Department of Business Administration and Economics at Presbyterian University College, Ghana.
Robert Ebo Hinson is Pro Vice-Chancellor and Professor at the Ghana Communication Technology University.
Helen Inseng Duh is Associate Professor and Head of the School of Business at the University of Witwatersrand, South Africa, and holds a Ph.D. in Marketing from Nelson Mandela University, South Africa.
Doreen Nyarko Anyamesem Odame is Lecturer and examinations officer in the Department of General Studies (Faculty of Computing and Information Systems) at the Ghana Communication Technology University in Accra, Ghana.
Bibliographic Information
Book Title: Social Media and Africa's Public Sector
Book Subtitle: Perspectives on Contemporary Issues
Authors: Eric Kwame Adae, Kojo Kakra Twum, Robert Ebo Hinson, Helen Inseng Duh, Doreen Anyamesem Odame
Series Title: Palgrave Studies of Public Sector Management in Africa
DOI: https://doi.org/10.1007/978-3-031-22642-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Author(s), under exclusive license to Springer Nature Switzerland AG 2023
Hardcover ISBN: 978-3-031-22641-0Published: 06 April 2023
eBook ISBN: 978-3-031-22642-7Published: 05 April 2023
Series ISSN: 2730-6119
Series E-ISSN: 2730-6127
Edition Number: 1
Number of Pages: XV, 133
Number of Illustrations: 6 b/w illustrations
Topics: Emerging Markets/Globalization, African Business, Business and Management, general, Industries