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Entrepreneurship in the Creative Industries

How Innovative Agents, Skills and Networks Interact

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  • © 2023

Overview

Authors:
  1. Phillip McIntyre

    1. University of Newcastle Australia, Callaghan, Australia

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  2. Janet Fulton

    1. University of Newcastle Australia, Callaghan, Australia

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  3. Susan Kerrigan

    1. University of Newcastle Australia, Callaghan, Australia

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  4. Michael Meany

    1. University of Newcastle Australia, Callaghan, Australia

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  • Examines the contextual forces which led to the emergence of entrepreneurialism in the creative industries
  • Drills down into the practices, skills, and business models necessary for the undertaking of entrepreneurial ventures
  • Analyses the success stories of creative individuals who have effectively engaged in entrepreneurial activity

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Table of contents (14 chapters)

  1. Front Matter

    Pages i-xix
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  2. The Context for Creative Industries Entrepreneurship

    1. Front Matter

      Pages 1-1
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    2. Introduction to Entrepreneurship in the Creative Industries

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 3-19

    3. Socio-Historical Context of Entrepreneurship in the Creative Industries

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 21-43

    4. Theoretical Contexts of Entrepreneurship in the Creative Industries

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 45-56

    5. Systems of Creative Industries Entrepreneurship: A Framework

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 57-70

  3. How You Do It: Taking Care of Business

    1. Front Matter

      Pages 71-71
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    2. Entrepreneurial Practices and Skills: Personal Skill Sets, the Gift Economy, Clusters, and the State

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 73-88

    3. Entrepreneurial Business Plans and Models: The Nuts and Bolts of Running a Business

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 89-107

  4. Case Studies: Profiles of Successful Entrepreneurs in a Variety of Creative Industry Contexts

    1. Front Matter

      Pages 109-109
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    2. Entrepreneurship in Publishing, Writing and Journalism

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 111-126

    3. Entrepreneurship in the Music and Radio Industries

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 127-144

    4. Entrepreneurship in Film and Screen

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 145-160

    5. Entrepreneurship in Visual and Performing Arts

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 161-175

    6. Entrepreneurship in Advertising and Public Relations

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 177-192

    7. Entrepreneurship in Design, Fashion, and Architecture

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 193-210

    8. Entrepreneurship in Gaming and IT

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 211-227

    9. Conclusions and Caveats of Entrepreneurship in the Creative Industries

      • Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany
      Pages 229-238

  5. Back Matter

    Pages 239-251
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Keywords

About this book

This books provides a critical perspective on entrepreneurialism in the creative industries. Split into three sections, the book first asks the contextual question; why, at this point in time, did we arrive at such a focus on entrepreneurship in the creative industries? Examining the historical, social, cultural, economic and political background, the book places the creative industries and entrepreneurship firmly within a systemic approach to creativity and cultural production. Given this emphasis on entrepreneurship in the creative system, the second part of the book asks, what do those who want to work in the creative industries need to do to pragmatically gain an income? The practices, skills, business models and plans necessary to master in order to successfully run a business are explored in this section. The final section contains detailed case studies that reveal the lives of those who found a way to successfully gain an income in the creative industries. It highlights the practical knowledge they gathered, how they negotiated their field of endeavour, and the decisions they made in the real world.

Fundamentally the book answers three questions: How and why did we get here? Given that we are here at this point in time, how do we go about being entrepreneurial? And who has managed to do this in the creative industries and how did they do it? Covering both theoretical debates in detail, and practical case studies in key sub-sectors of creative industries, this truly integrative and far-reaching volume will be of interest to students, researchers and practitioners alike.

Authors and Affiliations

  • University of Newcastle Australia, Callaghan, Australia

    Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany

About the authors

Dr Phillip McIntyre is Professor of Communication in the School of Humanities, Creative Industries and Social Sciences at the University of Newcastle, Australia.

Dr Janet Fulton is an independent researcher in Communication and Media and an Adjunct Associate Professor at RMIT University, Australia.

Dr Susan Kerrigan is an Associate Professor in Film and Television at Swinburne University of Technology, Australia.

Dr Michael Meany is a Senior Lecturer in the School of Humanities, Creative Industries and Social Sciences at the University of Newcastle.

Bibliographic Information

  • Book Title: Entrepreneurship in the Creative Industries

  • Book Subtitle: How Innovative Agents, Skills and Networks Interact

  • Authors: Phillip McIntyre, Janet Fulton, Susan Kerrigan, Michael Meany

  • DOI: https://doi.org/10.1007/978-3-031-19455-9

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023

  • Hardcover ISBN: 978-3-031-19454-2Published: 04 March 2023

  • Softcover ISBN: 978-3-031-19457-3Published: 05 March 2024

  • eBook ISBN: 978-3-031-19455-9Published: 03 March 2023

  • Edition Number: 1

  • Number of Pages: XIX, 251

  • Number of Illustrations: 4 b/w illustrations

  • Topics: Media and Communication, Cultural Policy and Politics, Entrepreneurship

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