Skip to main content
Palgrave Macmillan

Optimising Emotions, Incubating Falsehoods

How to Protect the Global Civic Body from Disinformation and Misinformation

  • Book
  • Open Access
  • © 2022

You have full access to this open access Book

Overview

  • Deconstructs the core features of online misinformation and disinformation
  • Examines how the optimisation of emotions for commercial and political gain causes false information online
  • Based on a rich, empirical, and interdisciplinary literature that examines multiple countries
  • This book is open access, which means that you have free and unlimited access

Buy print copy

Hardcover Book USD 129.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Table of contents (9 chapters)

  1. Conceptual Tools and Contexts

  2. Strengthening the Civic Body

Keywords

About this book

This open access book deconstructs the core features of online misinformation and disinformation. It finds that the optimisation of emotions for commercial and political gain is a primary cause of false information online. The chapters distil societal harms, evaluate solutions, and consider what must be done to strengthen societies as new biometric forms of emotion profiling emerge. Based on a rich, empirical, and interdisciplinary literature that examines multiple countries, the book will be of interest to scholars and students of Communications, Journalism, Politics, Sociology, Science and Technology Studies, and Information Science, as well as global and local policymakers and ordinary citizens interested in how to prevent the spread of false information worldwide, both now and in the future.



Authors and Affiliations

  • Bangor University, Bangor, UK

    Vian Bakir, Andrew McStay

About the authors

Vian Bakir is Professor in Journalism and Political Communication at Bangor University, UK. Her most recent book is Intelligence Elites & Public Accountability: Relationships of Influence with Civil Society (2019). 

Andrew McStay is Professor of Digital Life at Bangor University, UK. His most recent book is Emotional AI: The Rise of Empathic Media (2018). 


Bibliographic Information

Publish with us