Creative Business Education

1. Front Matter

   Pages i-xxi

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2. Future of Creative Business Education

   • Bhabani Shankar Nayak, Philip Powell

   Pages 1-5

3. Towards Interculturality in International Creative Business and Management in Higher Education

   • Frank Fitzpatrick

   Pages 7-25

4. The Meaning of Creativity Through the Ages: From Inspiration to Artificial Intelligence

   • Simon Das

   Pages 27-53

5. The Global Citizen, Globalized Lifestyles and Pedagogy

   • Lynda Fitzwater

   Pages 55-69

6. Storytelling and Ethics: Understanding Ethical Storytelling for the Purpose of Business Education

   • Kathleen Hinwood

   Pages 71-86

7. ‘My God I’m Wearing Tesco!’: Fashion, Pre-Teen Femininity and the Commercialisation of Childhood

   • Julie Blanchard

   Pages 87-105

8. Inclusive Teaching Strategy in Creative Industry Education

   • Yue Wang

   Pages 107-119

9. Implications of Pedagogical Disassociation in U.K. Higher Education Business Schools: A Culturally Responsive Outlook

   • Abdul Jabbar, Shajara Ul-Durar

   Pages 121-152

10. Understanding Trends of Collaboration and Creative Practice in the Fashion Industry: A Critical Approach Towards Curriculum Development in Higher Education

    • Terry Newman

    Pages 153-167

11. Student Voices: Journalism in Creative Education

    • Charles Lambert

    Pages 169-183

12. Hyper-Reality: A Dangerous Modern Phenomenon

    • David Faulkner

    Pages 185-198

13. Creative Tourism and Creative Tourists: A Review

    • Shawn Li, Gareth Shaw

    Pages 199-219

14. Accelerated Times: Post-Capitalism and Music Industry Pedagogy

    • Gareth Thomas

    Pages 221-235

15. Cultural and Creative Districts: A Literature Review and a Taxonomy

    • Elisabetta Lazzaro

    Pages 237-250

16. Innovation Through Engaged Learning: Working with Mode 2 Knowledge and Intrapreneurship

    • Anita Walsh, Philip Powell

    Pages 251-271

17. Professionalisation and Identification in UK Higher Arts Education

    • Sarah Scarsbrook

    Pages 273-304

18. Interdisciplinary Limits of Creative Business Education

    • Bhabani Shankar Nayak

    Pages 305-314

19. Back Matter

    Pages 315-319

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This volume critically analyses the conceptual contours of pedagogical transformations in the field of creative business education. It calls for an integrated and ethnographic approach to understand, to analyse and to innovate creative curricula that is different from traditional business and management educations and its compliant culture.  The book argues for a pluriversal vision based on social intelligence, critical thinking, inclusivity and creativity resulting in a holistic pedagogy that understands the social needs of people and of the planet. The critical reflections on everyday realities of life is central to this intercultural pedagogic approach to understanding and explaining different forms of contemporary crisis. The book brings together interdisciplinary academic practitioners and their praxis with different philosophical orientations within a single ethnographic and theoretical narrative to reclaim global citizenship rights in the age of artificial intelligence, democratic deficit, hyperreality and alienation. In this way, the volume breaks away from the narrow silo of disciplinary boundaries to outline the pedagogical praxis of creative and critical business education that challenges existing knowledge, power and institutions while offering alternative pedagogic approaches to learning, teaching and research.

• business education
• curriculum
• executive education
• creativity
• pedagogy

• Business School - Creative Industries, University for the Creative Arts, Epsom, UK

  Philip Powell, Bhabani Shankar Nayak

Bhabani Shankar Nayak is a political economist and works as Professor of Business Management and Programme Director of Strategic Business and Management at the University for the Creative Arts, UK. His research interests consist of closely interrelated and mutually guiding programmes surrounding political economy of religion, business, and capitalism, along with faith and globalisation, and economic policies. He is the author of Political Economy of Development and Business (2022), Modern Corporate Strategies at Work (2022), China: The Bankable State (2021), Disenchanted India and Beyond: Musings on the Lockdown Alternatives (2020), Hindu Fundamentalism and the Spirit of Global Capitalism in India (2018) and Nationalising Crisis: The Political Economy of Public Policy in India (2007).

Philip Powell is Professor of Creative Business and Director of the Business School for the Creative Industries. Philip was previously Executive Dean, Pro Vice-Chancellor (Enterprise and Innovation), and Professor of Management at Birkbeck, University of London and Dean of the Faculty of Business, Law and Politics at the University of Hull. His research has resulted in over 350 published outputs in information systems, management, operations, and higher education management.  He was Editor-in-Chief of the Information Systems Journal. He has served on a variety of public bodies concerned with skills development, enterprise and entrepreneurship and currently sits on the Institute for Apprenticeships Business and Management Route Panel.