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  • Conference proceedings
  • © 2022

Advances in National Brand and Private Label Marketing

Ninth International Conference, 2022

Editors:

  1. Francisco J. Martínez-López

    1. Department of Business Administration, Business School, University of Granada, Granada, Spain

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  2. Juan Carlos Gázquez-Abad

    1. Department of Economics and Business, University of Almería, Almería, Spain

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    You can also search for this editor in PubMed   Google Scholar

  3. Marco Ieva

    1. Department of Economics and Management, University of Parma, Parma, Italy

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    You can also search for this editor in PubMed   Google Scholar

  • Features latest research insights on topics related to retailing, private label, and national brand issues

  • Includes interdisciplinary contributions from a wide variety of areas

  • Discusses challenges to national brand strategies and their solutions

Part of the book series: Springer Proceedings in Business and Economics (SPBE)

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Table of contents (23 papers)

  1. Front Matter

    Pages i-xi
    PDF

  2. Consumer Behaviour

    1. Front Matter

      Pages 1-1
      PDF

    2. Does Consumer Involvement in PLBs of Retail Food Affect Development?

      • Hanna Gendel-Guterman, Dalia Shilian
      Pages 3-9

    4. The Forgotten Effects Theory in the Case of Consumer Decision Making in the City of Barcelona

      • Emili Vizuete-Luciano, Sefa Boria-Reverter, María Luisa Solé-Moro, Ana María Argila-Irurita
      Pages 18-30

    5. Omnichannel Customer Journeys – Fragments of a Never-Ending Story?

      • Alina Both, Sascha Steinmann, Polymeros Chrysochou
      Pages 31-38

  3. Private Labels

    1. Front Matter

      Pages 47-47
      PDF

    3. Private Label Consumer Purchasing Habits

      • Ana Frías-Marcos
      Pages 57-61

    6. Private Label vs Leading National Brand in the Online Grocery Retail Setting

      • Edoardo Fornari, Francesca Negri, Alessandro Iuffmann Ghezzi, Daniele Fornari, Sebastiano Grandi
      Pages 74-81

  4. Branding

    1. Front Matter

      Pages 83-83
      PDF

    2. Introducing the Concept of Brand Appropriation Through Optics Wars

      • Mathieu Lajante, Riadh Ladhari
      Pages 85-88

    4. The Illusion of Brand Control: An Integrative Review

      • Alfonso Siano, Agostino Vollero, Alessandra Bertolini
      Pages 98-105

  5. Innovation and New Technologies

    1. Front Matter

      Pages 119-119
      PDF
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About this book

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
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Keywords

  • Digital transformation
  • eCommerce research
  • Social web technology
  • Social commerce
  • Psychological and behavioral marketing
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Editors and Affiliations

  • Department of Business Administration, Business School, University of Granada, Granada, Spain

    Francisco J. Martínez-López

  • Department of Economics and Business, University of Almería, Almería, Spain

    Juan Carlos Gázquez-Abad

  • Department of Economics and Management, University of Parma, Parma, Italy

    Marco Ieva

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About the editors

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.



Juan Carlos Gázquez-Abad is Professor of Marketing at University of Almería, Spain.


Marco Ieva is Assistant Professor of CRM and Marketing at the University of Parma, Italy.


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Bibliographic Information

  • Book Title: Advances in National Brand and Private Label Marketing

  • Book Subtitle: Ninth International Conference, 2022

  • Editors: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva

  • Series Title: Springer Proceedings in Business and Economics

  • DOI: https://doi.org/10.1007/978-3-031-06581-1

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

  • Hardcover ISBN: 978-3-031-06580-4Published: 28 May 2022

  • Softcover ISBN: 978-3-031-06583-5Published: 28 May 2023

  • eBook ISBN: 978-3-031-06581-1Published: 27 May 2022

  • Series ISSN: 2198-7246

  • Series E-ISSN: 2198-7254

  • Edition Number: 1

  • Number of Pages: XI, 202

  • Number of Illustrations: 22 b/w illustrations, 14 illustrations in colour

  • Topics: Marketing, Industrial and Organizational Psychology, Business Strategy/Leadership

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Access via your institution

Buy it now

eBook USD 119.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 159.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 159.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

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