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  • © 2022

Transitioning Media in a Post COVID World

Digital Transformation, Immersive Technologies, and Consumer Behavior

Editors:

  • Provides a multi-dimensional look at post-COVID digital media landscape

  • Features insights from different forms of media and technology

  • Features new content models based on creative thinking and digital collaboration models

Buying options

eBook USD 129.00
Price excludes VAT (USA)
  • ISBN: 978-3-030-95330-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Hardcover Book USD 169.99
Price excludes VAT (USA)

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xiii
  2. The COVID-19 Pandemic and Consumer Media Behavior

    • John Carey, Janet Schiff Gallent, Horst Stipp
    Pages 1-17
  3. Music Innovation and the Impact of COVID-19 on the Way We Experience Music

    • Revital Hollander-Shabtai, Or Tzofi
    Pages 41-60
  4. The Challenge of Being Lazy

    • Oded Napchi
    Pages 81-98
  5. Back Matter

    Pages 129-132

About this book

This book provides a unique overview of the digital transformation media industries have experienced following the COVID-19 pandemic. Industries addressed include television, art, gaming, and music. The book investigates the impact of immersive technologies on various media. It examines in-depth changing consumer behavior in the digital space. This includes development of new content models based on creative thinking, digital collaboration models and personalized psychologically based analysis of digital consumer behavior.

Keywords

  • Transitioned Media and COVID-19
  • Museum transformation and COVID-19
  • COVID-19 and consumer media behavior
  • Digital transformation and COVID-19
  • Virtual reality technology and COVID-19
  • Content development post-COVID-19
  • Digital media innovation and COVID-19
  • Immersive technology and COVID-19
  • Content Development

Editors and Affiliations

  • Adelson School of Entrepreneurship, Reichman University (Interdisciplinary Center Herziliya), Herzliya, Israel

    Gali Einav

About the editor

Gali Einav is Head of the International Undergraduate Program in Entrepreneurship and the "Upstart” Program at the Adelson School of Entrepreneurship at Reichman University (IDC Herzliya Israel). Gali also teaches digital media at the Katz School of Marketing at Yeshiva University (New York, USA). Her research interests include the impact of digital transformation on media industries and consumer behavior, innovative education models and innovation and the future workforce. She has co-authored and edited 3 books focused on innovation and digital transformation, including Transitioned Media: A Turning Point into the Digital Realm (Springer, 2010) and The New World of Transitioned Media (Springer, 2015).

Bibliographic Information

Buying options

eBook USD 129.00
Price excludes VAT (USA)
  • ISBN: 978-3-030-95330-0
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Hardcover Book USD 169.99
Price excludes VAT (USA)