Overview
- Provides an overview of medieval and modern beer culture across anthropology, archaeology, history, and literature
- Analyzes the use of pre-modern history and culture in modern beer marketing
- Questions beer medievalisms and their relationship to gender and race
Part of the book series: The New Middle Ages (TNMA)
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Table of contents (15 chapters)
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Front Matter
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Nostalgias
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Front Matter
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Gender
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Front Matter
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Communities
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Front Matter
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Keywords
About this book
Beer and Brewing in Medieval Culture and Contemporary Medievalism is a cross-cultural analysis of the role that alcohol consumption played in literature, social and cultural history, and gender roles in the Middle Ages. The volume also seeks to correct or offer new insights into historical beer production. By drawing on the expertise of scholars of history, archaeology, Old and Middle English, Old Norse, and Medieval and Early Modern literature, the book shows how historical medieval beer and brewing has influenced nostalgic post-medieval nationalism and romanticized visions of the medieval ale-house seen in beer marketing today. The essays describe alcohol consumption in the Middle Ages across much of Northern Europe, engage with the various myths employed in modern craft beer advertising and beer production, and examine how gender intersects with beer production and consumption. Theeditors also raise certain critical questions about medievalisms which need to be interrogated, particularly in light of the continued use of the Middle Ages for white supremacist and colonialist ideals. The volume contributes to the study of the popular and historical understandings of the Middle Ages as well the issues of race and gender.
Editors and Affiliations
About the editors
John A. Geck is Associate Professor in the Department of English at the Memorial University of Newfoundland, Canada, where his research deals with transmissions of high and low culture in later medieval and early modern England, encompassing romance, hagiography, and drama; medievalisms and other projections of the medieval in popular and digital culture.
Rosemary O’Neill is Associate Professor of English and Women’s and Gender Studies at Kenyon College, USA. Her research explores the intersection of economics and medieval literature, and she has published and forthcoming work on Langland; Chaucer; the figure of Judas in medieval drama and poetry; and the resonances of medieval poetry in contemporary literature.
Noelle Phillips is English Instructor at Douglas College, Canada. Her research engages in medieval book history, the work of Chaucer and Langland, the book collecting habits of the Earls of Northumberland, and most recently, the use of medievalism in marketing craft beer and breweries. Her recent book, Craft Beer Culture and Modern Medievalism: Brewing Dissent (2019) explores the stories and mythologies inherent to modern craft brewing.Bibliographic Information
Book Title: Beer and Brewing in Medieval Culture and Contemporary Medievalism
Editors: John A. Geck, Rosemary O’Neill, Noelle Phillips
Series Title: The New Middle Ages
DOI: https://doi.org/10.1007/978-3-030-94620-3
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-94619-7Published: 27 June 2022
Softcover ISBN: 978-3-030-94622-7Published: 28 June 2023
eBook ISBN: 978-3-030-94620-3Published: 25 June 2022
Series ISSN: 2945-5936
Series E-ISSN: 2945-5944
Edition Number: 1
Number of Pages: XVII, 407
Number of Illustrations: 26 b/w illustrations
Topics: Medieval Literature, Popular Culture , History of Medieval Europe, Literature, general, Literary History