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Palgrave Macmillan

Media Capitalism

Hegemony in the Age of Mass Deception

  • Book
  • © 2021


  • Attempts to delineate the merger between capitalism “and” the media, seen as one single entity
  • Reaches beyond political economy, communication studies and critical media studies
  • Explores corporate media as well as marketing, advertising, propaganda, public relations, and spin

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About this book

This book argues that media and capitalism no longer exist as separated entities, and posits three reasons why one can no longer exist without the other. Firstly, mass media have become indispensable to capitalism due to the media’s ability to sell the commodities of mass consumerism. Media capitalism also creates pro-capital attitudes among a target population and establishes an ideological hegemony. Thirdly, media capitalism provides mass deception to hide the pathologies of capitalism, which include mass poverty, rising inequalities, and the acceleration of global warming. To illuminate this, the book’s historical chapter traces the emergence of media capitalism. Its subsequent chapters show how media capitalism has infiltrated the public sphere, society, schools, universities, the world of work and finally, democracy. The book concludes by outlining how societies can transition from media capitalism to a post-media- capitalist society.

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Table of contents (10 chapters)


“The book is an important contribution to the debate on the role of the media within capitalist societies. … it is quite well written, in accessible language. I recommend it to anyone seeking a better understanding of the issues at stake in the 21st century. Trade unionists in particular will find a lot of information and arguments to help them in their daily efforts to improve workers’ quality of life and working life.” (György Széll, Transfer, Vol. 28 (3), 2022)

Authors and Affiliations

  • School of Business, Western Sydney University, Sydney, Australia

    Thomas Klikauer

About the author

Thomas Klikauer teaches MBAs and supervises PHDs at the Sydney Graduate School of Management, Western Sydney University, Australia. He has graduated from Bremen University in Germany, Boston University in the USA and Warwick University in the UK. His 670 publications include ten books and he lives with his family at Coogee Beach. 

Bibliographic Information

  • Book Title: Media Capitalism

  • Book Subtitle: Hegemony in the Age of Mass Deception

  • Authors: Thomas Klikauer

  • DOI:

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-87957-0Published: 16 December 2021

  • Softcover ISBN: 978-3-030-87960-0Published: 17 December 2022

  • eBook ISBN: 978-3-030-87958-7Published: 01 January 2022

  • Edition Number: 1

  • Number of Pages: XVII, 507

  • Number of Illustrations: 68 b/w illustrations

  • Topics: Media Studies, Media and Communication

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