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Media and Change Management

Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

  • Provides an overview of the latest developments in change management for the media sector

  • Discusses change management from interdisciplinary angles with an innovative focus on the media sector

  • Proposes innovative strategies to deal with the challenges of changing business environments

Buying options

eBook USD 139.00
Price excludes VAT (USA)
  • ISBN: 978-3-030-86680-8
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Hardcover Book USD 179.99
Price excludes VAT (USA)

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Table of contents (27 chapters)

  1. Front Matter

    Pages i-vii
  2. Introduction

    • Isabell Koinig, Sandra Diehl, Matthias Karmasin
    Pages 1-12
  3. Strange Bedfellows? Business Modelling, Convergence and Change Management

    • Veronika Gustafsson, Erich J. Schwarz
    Pages 33-53
  4. The Effects of Big Data on Media Management

    • Gregory A. Green, Edward C. Malthouse
    Pages 55-71
  5. Controlling and Change Management

    • Gernot Moedritscher, Friederike Wall
    Pages 73-85
  6. Change Management in Human Resources

    • Volker Stein
    Pages 87-104
  7. Managing Brands in an Ever-Changing Media Environment

    • Tobias Langner, Tobias Klinke
    Pages 143-168
  8. Cross-Media Advertising in Times of Changing Media Environments and Media Consumption Patterns

    • Sandra Diehl, Isabell Koinig, Rebecca Scheiber
    Pages 189-209
  9. Convergence, Consumer Behavior, and Change Management

    • Ralf Terlutter, Katharina Ninaus
    Pages 231-248
  10. Right to Privacy: A (re-)measurement

    • Doris Hattenberger, Florian Vidreis
    Pages 249-265
  11. Uncharted Territory: Datafication as a Challenge for Journalism Ethics

    • Colin Porlezza, Tobias Eberwein
    Pages 343-361

About this book

Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media. The evolving nature of media usage and communication, the rise of produsage and influencers, and intermediaries and their personalized algorithmic content are also factors that impact the industry, along with data privacy and privacy management, and the “new responsibilities” of companies such as sustainability, agility and resilience, etc.

This book focuses on permanent change management in the media and related industries. It provides insights into the most common and crucial phenomena of media and change management in general, while also revealing some more specific issues brought about by technical and social innovations. The authors expand the meaning of media management beyond the management functions within the industry to include the management of different media. The book serves as a useful guide for researchers, students, and practitioners alike, as they are all affected by change processes.

Keywords

  • New forms of consumer behavior
  • Content digitization
  • Automated content generation
  • Digitizing media outlets
  • Content aggregation technologies
  • Pace of media consumption
  • Data privacy and media

Editors and Affiliations

  • Institute for Comparative Media and Communication Studies (CMC), University of Klagenfurt, Klagenfurt am Wörthersee, Austria

    Matthias Karmasin

  • Department of Media and Communications, University of Klagenfurt, Klagenfurt am Wörthersee, Austria

    Sandra Diehl, Isabell Koinig

About the editors

Matthias Karmasin is Director of the Institute for Comparative Media and Communication studies of the Austrian Academy of Sciences and the University of Klagenfurt (Austria), where he is a full professor for communication studies. Apart from various functions in academia and memberships in several editorial boards he is a member of the European Academy of Sciences, and corresponding member of the Austrian Academy of Sciences. He has authored and edited several books, published more than 200 scientific articles, and spoken at prominent scientific conferences on media economy and management, public relations and media accountability, political communication, communication theory, and journalism.

Sandra Diehl is Associate Professor at the Department of Media and Communications at the University of Klagenfurt (Austria), and board member of the European Advertising Academy. Her research interests include intercultural advertising, CSR, and health communication. She has published in several journals (e.g., International Journal of Advertising, Journal of Business Research, Media and Psychology, International Marketing Review) and authored and edited several books.

Isabell Koinig is a Postdoctoral Researcher at the Department of Media and Communications at the University of Klagenfurt (Austria). Her recent research deals with pharmaceutical advertising in a cross-cultural context and the influence on consumer self-empowerment. Her wider research predominantly concerns the areas of health communication (advertising, social media, mHealth, health for sustainable development, and wearables), intercultural advertising, organizational health as well as media and convergence management. 

Bibliographic Information

  • Book Title: Media and Change Management

  • Book Subtitle: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility

  • Editors: Matthias Karmasin, Sandra Diehl, Isabell Koinig

  • DOI: https://doi.org/10.1007/978-3-030-86680-8

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Springer Nature Switzerland AG 2022

  • Hardcover ISBN: 978-3-030-86679-2

  • eBook ISBN: 978-3-030-86680-8

  • Edition Number: 1

  • Number of Pages: VII, 501

  • Number of Illustrations: 90 b/w illustrations

  • Topics: Marketing, Media and Communication, Media Policy and Politics, Marketing

Buying options

eBook USD 139.00
Price excludes VAT (USA)
  • ISBN: 978-3-030-86680-8
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Hardcover Book USD 179.99
Price excludes VAT (USA)