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Applied Social Marketing and Quality of Life

Case Studies from an International Perspective

  • Book
  • © 2021

Overview

  • Approaches social marketing from quality-of-life marketing philosophy with cases from across the world
  • Analyzes social marketing strategies related to the COVID-19 pandemic
  • Facilitates easy replication to other contexts through clear explanations on the development of social marketing strategies

Part of the book series: Applying Quality of Life Research (BEPR)

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About this book

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. 

The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.

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Keywords

Table of contents (27 chapters)

  1. Health: Disease Prevention and Risk Behavior

  2. Safe and Healthy Lifestyles

Editors and Affiliations

  • University of Extremadura, Badajoz, Spain

    M. Mercedes Galan-Ladero

  • Austral University, Buenos Aires, Argentina

    Reynaldo G. Rivera

About the editors

M. Mercedes Galan-Ladero is Associate Professor (Prof. Contratado Doctor) in the Department of Business Management & Sociology, University of Extremadura (Spain), where she teaches marketing courses. She is currently engaged in innovative research in the areas of social marketing, cause-related marketing and corporate social responsibility, as well as ethnocentrism, local food products and their internationalization.

Reynaldo G. Rivera is Full Professor in the School of Communication and Design at the Austral University (Argentina). He has a PhD in Communication  from the University of Navarra, Spain and Msc in Sociology (University of La Sapienza, Italy. He teaches undergraduate and postgraduate courses on global cities and urban sociology, social marketing, management and sociology of media and communication. He is the founder and principal investigator at InterMedia Social Innovation (Italy), an international research center focused on leadership, entrepreneurship, social innovation and youth development. He received the Cesar Mindstein research award from the Government of Argentina, and is principal investigator in many international research projects funded by the European Union and private foundations.


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