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Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA

  • Conference proceedings
  • © 2021

Overview

  • Shows how creativity drives design and innovation
  • Reports on strategies for innovative different types of businesses
  • Describes methods for improving communication and branding through design

Part of the book series: Lecture Notes in Networks and Systems (LNNS, volume 276)

Included in the following conference series:

Conference proceedings info: AHFE 2021.

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About this book

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainabilityMoreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July  25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.


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Keywords

Table of contents (74 papers)

  1. Creativity and Thinking Styles

  2. Innovation During Start-Up and Entrepreneurship

  3. Environment and Sustainability

  4. Health and Well Being

Editors and Affiliations

  • School of Management, University College London, London, UK

    Evangelos Markopoulos

  • Department IELM, Hong Kong University of Science and Technology, Hong Kong, Hong Kong

    Ravindra S. Goonetilleke

  • School of Arts and Social Science, The Open University of Hong Kong, Ho Man Tin, Hong Kong

    Amic G. Ho

  • Asian Ergonomics Design Lab, The Hong Kong Polytechnic University, Kowloon, Hong Kong

    Yan Luximon

Bibliographic Information

  • Book Title: Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

  • Book Subtitle: Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA

  • Editors: Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon

  • Series Title: Lecture Notes in Networks and Systems

  • DOI: https://doi.org/10.1007/978-3-030-80094-9

  • Publisher: Springer Cham

  • eBook Packages: Engineering, Engineering (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Softcover ISBN: 978-3-030-80093-2Published: 02 July 2021

  • eBook ISBN: 978-3-030-80094-9Published: 01 July 2021

  • Series ISSN: 2367-3370

  • Series E-ISSN: 2367-3389

  • Edition Number: 1

  • Number of Pages: XVIII, 627

  • Number of Illustrations: 66 b/w illustrations, 185 illustrations in colour

  • Topics: Engineering Economics, Organization, Logistics, Marketing, Branding, Entrepreneurship, Industrial Design

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