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  • Conference proceedings
  • © 2021

Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA

  • Shows how creativity drives design and innovation

  • Reports on strategies for innovative different types of businesses

  • Describes methods for improving communication and branding through design

Part of the book series: Lecture Notes in Networks and Systems (LNNS, volume 276)

Conference series link(s): AHFE: International Conference on Applied Human Factors and Ergonomics

Conference proceedings info: AHFE 2021.

Buying options

eBook USD 169.00
Price excludes VAT (USA)
  • ISBN: 978-3-030-80094-9
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 219.99
Price excludes VAT (USA)

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Table of contents (74 papers)

  1. Front Matter

    Pages i-xviii
  2. Creativity and Thinking Styles

    1. Front Matter

      Pages 1-1
    2. Creative Inspiration

      • Leonardo Springer
      Pages 11-15
    3. Blending Design Thinking and Design Futures: Facing the Complexity of Uncertain Futures

      • Maria Rita Canina, Laura Anselmi, Carmen Bruno, Chiara Parise, Davide Minighin
      Pages 24-30
    4. Fractal Features of Creative Thinking Process

      • Minghan Weng, Rui hu, Liqun Zhang, Xiaodong Li
      Pages 31-39
  3. Innovation During Start-Up and Entrepreneurship

    1. Front Matter

      Pages 47-47
    2. 3C-Crisis-Concept for SME: Complexity, Capacity and Competence

      • Dennis Bakir, Florian Engels
      Pages 49-55
    3. Inspiration Mining: Exploring Design Research(ers) Strategies

      • Paulo Maldonado, Ana Ricardo, Ana Almeida, Inês Gonçalino, Raquel Gouveia, Sara Condeça
      Pages 65-72
    4. Democratic Organizational Culture for SMEs Innovation Transformation and Corporate Entrepreneurship

      • Evangelos Markopoulos, Anxhela Bilibashi, Hannu Vanharanta
      Pages 73-82
  4. Environment and Sustainability

    1. Front Matter

      Pages 83-83
    2. Beyond Corporate Social Responsibility (CSR): Democratizing CSR Towards Environmental, Social and Governance Compliance

      • Evangelos Markopoulos, Alexandra Staggl, Emma Luisa Gann, Hannu Vanharanta
      Pages 94-103
    3. Tailor-Made Smart Sustainable City

      • Daria Motała
      Pages 104-111
  5. Health and Well Being

    1. Front Matter

      Pages 121-121
    2. Wellbeing and Healthcare: Exploring Ways of Interactive Prototyping with Mental Process

      • Yancong Zhu, Xiaohan Wang, Longxin Ma, Bowen Zhang, Yuchen Jing, Xiaoyu Shen et al.
      Pages 123-127

Other Volumes

  1. Advances in Neuroergonomics and Cognitive Engineering

    Proceedings of the AHFE 2021 Virtual Conferences on Neuroergonomics and Cognitive Engineering, Industrial Cognitive Ergonomics and Engineering Psychology, and Cognitive Computing and Internet of Things, July 25-29, 2021, USA
  2. Advances in Industrial Design

    Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, July 25-29, 2021, USA
  3. Advances in Ergonomics in Design

    Proceedings of the AHFE 2021 Virtual Conference on Ergonomics in Design, July 25-29, 2021, USA
  4. Advances in Safety Management and Human Performance

    Proceedings of the AHFE 2021 Virtual Conferences on Safety Management and Human Factors, and Human Error, Reliability, Resilience, and Performance, July 25-29, 2021, USA
  5. Advances in Human Factors and Ergonomics in Healthcare and Medical Devices

    Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Ergonomics in Healthcare and Medical Devices, July 25-29, 2021, USA
  6. Advances in Simulation and Digital Human Modeling

    Proceedings of the AHFE 2021 Virtual Conferences on Human Factors and Simulation, and Digital Human Modeling and Applied Optimization, July 25-29, 2021, USA
  7. Advances in Human Factors and System Interactions

    Proceedings of the AHFE 2021 Virtual Conference on Human Factors and Systems Interaction, July 25-29, 2021, USA
  8. Advances in the Human Side of Service Engineering

    Proceedings of the AHFE 2021 Virtual Conference on The Human Side of Service Engineering, July 25-29, 2021, USA
  9. Advances in Human Factors, Business Management and Leadership

    Proceedings of the AHFE 2021 Virtual Conferences on Human Factors, Business Management and Society, and Human Factors in Management and Leadership, July 25-29, 2021, USA
  10. Advances in Human Factors in Robots, Unmanned Systems and Cybersecurity

    Proceedings of the AHFE 2021 Virtual Conferences on Human Factors in Robots, Drones and Unmanned Systems, and Human Factors in Cybersecurity, July 25-29, 2021, USA
  11. Advances in Human Factors in Training, Education, and Learning Sciences

    Proceedings of the AHFE 2021 Virtual Conference on Human Factors in Training, Education, and Learning Sciences, July 25-29, 2021, USA
  12. Advances in Human Aspects of Transportation

    Proceedings of the AHFE 2021 Virtual Conference on Human Aspects of Transportation, July 25-29, 2021, USA
  13. Advances in Artificial Intelligence, Software and Systems Engineering

    Proceedings of the AHFE 2021 Virtual Conferences on Human Factors in Software and Systems Engineering, Artificial Intelligence and Social Computing, and Energy, July 25-29, 2021, USA
  14. Advances in Human Factors in Architecture, Sustainable Urban Planning and Infrastructure

    Proceedings of the AHFE 2021 Virtual Conference on Human Factors in Architecture, Sustainable Urban Planning and Infrastructure, July 25-29, 2021, USA
  15. Advances in Physical, Social & Occupational Ergonomics

    Proceedings of the AHFE 2021 Virtual Conferences on Physical Ergonomics and Human Factors, Social & Occupational Ergonomics, and Cross-Cultural Decision Making, July 25-29, 2021, USA
  16. Advances in Manufacturing, Production Management and Process Control

    Proceedings of the AHFE 2021 Virtual Conferences on Human Aspects of Advanced Manufacturing, Advanced Production Management and Process Control, and Additive Manufacturing, Modeling Systems and 3D Prototyping, July 25-29, 2021, USA
  17. Advances in Usability, User Experience, Wearable and Assistive Technology

    Proceedings of the AHFE 2021 Virtual Conferences on Usability and User Experience, Human Factors and Wearable Technologies, Human Factors in Virtual Environments and Game Design, and Human Factors and Assistive Technology, July 25-29, 2021, USA
  18. Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

    Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA
  19. Advances in Human Dynamics for the Development of Contemporary Societies

    Proceedings of the AHFE 2021 Virtual Conference on Human Dynamics for the Development of Contemporary Societies, July 25-29, 2021, USA

About this book

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainabilityMoreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July  25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.

Keywords

  • Creativity in Business Innovation
  • Innovation in Small- and Medium-sized (SME) Enterprises
  • Sustainable Business Strategies
  • Managing Human Capital
  • Contextual thinking
  • Developing Entrepreneurial Competencies
  • User Experience in Visual Communication
  • Design Thinking
  • Design for Cultural Heritage
  • Managing Digital Innovation
  • Creative Design Process
  • Brand Awareness and Communication
  • Emotion-Based Design
  • Collaborative Design
  • Humanising Design
  • AHFE 2021 Proceedings

Editors and Affiliations

  • School of Management, University College London, London, UK

    Evangelos Markopoulos

  • Department IELM, Hong Kong University of Science and Technology, Hong Kong, Hong Kong

    Ravindra S. Goonetilleke

  • School of Arts and Social Science, The Open University of Hong Kong, Ho Man Tin, Hong Kong

    Amic G. Ho

  • Asian Ergonomics Design Lab, The Hong Kong Polytechnic University, Kowloon, Hong Kong

    Yan Luximon

Bibliographic Information

  • Book Title: Advances in Creativity, Innovation, Entrepreneurship and Communication of Design

  • Book Subtitle: Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA

  • Editors: Evangelos Markopoulos, Ravindra S. Goonetilleke, Amic G. Ho, Yan Luximon

  • Series Title: Lecture Notes in Networks and Systems

  • DOI: https://doi.org/10.1007/978-3-030-80094-9

  • Publisher: Springer Cham

  • eBook Packages: Engineering, Engineering (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Softcover ISBN: 978-3-030-80093-2

  • eBook ISBN: 978-3-030-80094-9

  • Series ISSN: 2367-3370

  • Series E-ISSN: 2367-3389

  • Edition Number: 1

  • Number of Pages: XVIII, 627

  • Number of Illustrations: 66 b/w illustrations, 185 illustrations in colour

  • Topics: Industrial Management, Branding, Entrepreneurship, Industrial Design

Buying options

eBook USD 169.00
Price excludes VAT (USA)
  • ISBN: 978-3-030-80094-9
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book USD 219.99
Price excludes VAT (USA)