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Femininities and Masculinities in the Digital Age

Realia and Utopia in the Balkans and South Caucasus

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  • © 2021


  • Provides fresh view on femininities and masculinities
  • Identifies visual representation as crucial research topic
  • Offers surprising research results on gender equality

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About this book

This book provides a fresh overview on the debate about the remarkable regression of gender equality in the Balkans and South Caucasus caused by the fall of socialism and by the revitalization of religion in Turkey. Contrary to the prevailing opinion of researchers who state continuous male domination, the book presents strong arguments for an alternative outlook. By contrasting the realia of gender relations with the utopia of new femininities and new masculinities driven by digital visual communication, the book provokingly concludes with the arrival of two utopias: the Marlboro Man – still authoritative but lonely – conquering and refusing family obligations; and with the emergence of a new femininity type – strong and beautiful. As such this book provides a great resource to anthropologists, demographers, sociologists, gender and media researchers and all those interested in feminist issues.

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Table of contents (6 chapters)

Authors and Affiliations

  • Southeast European Hist & Anthropology, University of Graz, Graz, Austria

    Karl Kaser

About the author

Karl Kaser has been full professor of Southeastern European history and anthropology at the University of Graz, Austria, since 1996. His research focuses, among other topics, on gender relations and visual cultures. His most recent monographs are ‘Religion and Visual Cultures’ (2013, Ger) and ‘Hollywood in the Balkans’ (2018, Ger).

Bibliographic Information

  • Book Title: Femininities and Masculinities in the Digital Age

  • Book Subtitle: Realia and Utopia in the Balkans and South Caucasus

  • Authors: Karl Kaser

  • DOI:

  • Publisher: Springer Cham

  • eBook Packages: Social Sciences, Social Sciences (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-78411-9Published: 01 September 2021

  • Softcover ISBN: 978-3-030-78414-0Published: 02 September 2022

  • eBook ISBN: 978-3-030-78412-6Published: 31 August 2021

  • Edition Number: 1

  • Number of Pages: XV, 240

  • Number of Illustrations: 7 b/w illustrations

  • Topics: Cultural Studies, Social Philosophy, Gender Studies, Sociology of Religion, Media and Communication

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